In a dazzling transformation that has captivated WWE fans, the former AEW Women’s World Champion Mariah May has officially rebranded herself as Blake Monroe on WWE NXT. The revelation came on the June 10, 2025, episode of NXT, where a glamorous, old-Hollywood-inspired vignette introduced the new persona, billing Monroe as "The Glamour of NXT." This rebranding marks a fresh start for the Brit, who made her NXT in-ring debut just a week prior on June 3, shortly after her AEW contract expired.
The vignette was a visual feast, evoking the golden age of Hollywood with a tongue-in-cheek nod to classic newsreels. It showed Monroe emerging from a bubble bath, accompanied by a news report proclaiming, "She's beauty. She's grace and she will probably punch you in the face. The Glamour doesn't just walk into the spotlight, she's the reason it exists." The segment culminated with Monroe dropping a towel in a style reminiscent of Sabrina Carpenter, revealing a sleek black outfit and striking a confident pose before a graphic officially unveiled her new ring name.
The name Blake Monroe is rich with personal and cultural significance. "Blake" is a tribute to her niece, who has appeared in her vlogs, while "Monroe" draws inspiration from the iconic Marilyn Monroe, perfectly aligning with her "The Glamour" gimmick. This name change follows a similar path taken by WWE star Ricky Saints, who transitioned from Ricky Starks upon joining NXT. WWE’s decision to trademark the name Blake Monroe also reflects the practical challenges of trademarking a wrestler’s real name, as Mariah May’s birth name is Mariah May Mead.
While the name Blake Monroe is shared with a former adult film star and an award-winning burlesque dancer, WWE has embraced the glamour and star power the moniker evokes. Monroe has also updated her social media handles to reflect the new identity, signaling a full commitment to her WWE journey.
Monroe’s arrival on NXT has already stirred excitement in the women’s division. She has made no secret of her ambitions, setting her sights on the NXT Women’s Championship held by Jacy Jayne. However, Monroe will not be the next challenger for the title. Instead, WWE has announced a tournament to determine Jayne’s opponent at the upcoming WWE Evolution pay-per-view, scheduled for Sunday, July 13, 2025. This all-women’s premium live event promises high stakes and thrilling competition.
The tournament kicks off on the June 17, 2025, episode of NXT with four singles eliminator matches: Lash Legend vs. Kelani Jordan, Thea Hail vs. Jaida Parker, ZARIA vs. Izzi Dame, and Lola Vice vs. Jordynne Grace. The winners of these bouts will advance to a fatal four-way match on June 24, where the victor will earn the right to challenge Jacy Jayne for the championship at Evolution. Monroe is expected to officially sign her NXT contract during the June 17 episode, solidifying her status within the brand.
In addition to the women’s tournament, the June 17 show will feature a highly anticipated six-man tag team match. TNA’s Elijah will team with Josh Briggs and Yoshiki Inamura to face First Cla$$ members A.J. Francis and K.C. Navarro, alongside TNA World Heavyweight Champion Trick Williams. This match adds further intrigue to the NXT card, blending talent from various promotions and showcasing the depth of WWE’s developmental roster.
Monroe’s debut and name change have been met with enthusiasm from fans and commentators alike. Her "The Glamour" persona, infused with classic Hollywood allure and modern athleticism, promises to be a standout character in the NXT women’s division. Her prior run in AEW, which concluded with a loss to "Timeless" Toni Storm at the Revolution pay-per-view in March 2025, showcased her skill and charisma, making her a formidable competitor as she embarks on this new chapter.
On the June 10 episode of NXT, the show also featured a compelling lineup of matches and storylines. Ethan Page successfully defended his North American Championship against Sean Legacy, further cementing his position as a dominant force. Meanwhile, the NXT Women’s Championship match saw Jacy Jayne retain her title against Lainey Reid, who had inserted herself into the championship picture with a strong showing. The episode was punctuated by intense backstage segments and confrontations, including Jasper Troy’s brutal attack on NXT Champion Oba Femi, setting up a fierce rivalry within the men’s division.
As WWE NXT continues to build momentum heading into the summer, Blake Monroe’s arrival adds a fresh layer of excitement. Her blend of glamour, grit, and determination makes her a compelling figure to watch as the women’s division gears up for the Evolution pay-per-view. Fans will be eagerly awaiting her official contract signing on June 17 and will watch closely to see how quickly she ascends the ranks toward a title shot.
With a tournament underway to crown Jacy Jayne’s next challenger and high-profile tag matches on the horizon, the June episodes of NXT are shaping up to be must-see television. Monroe’s transformation from Mariah May to Blake Monroe is more than a name change—it’s a bold statement of intent and a fresh start that could redefine her career trajectory in WWE.
The Glamour has arrived, and the spotlight is firmly on Blake Monroe as she embarks on her WWE journey, ready to make her mark in the fiercely competitive world of NXT.