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30 July 2025

Bitcoin Holds Support Amid Shifting Investor Demand

Bitcoin consolidates near $117,250 as U.S. institutional demand wanes and market momentum slows during a quiet period on Wall Street

Bitcoin is navigating a cautious path as it holds steady near the $117,250 support zone amid a backdrop of subdued market momentum and shifting investor dynamics. On July 29, 2025, the cryptocurrency’s price showed signs of consolidation, with key technical indicators and market behaviors hinting at a critical juncture for the world’s largest digital asset.

After a recent downside correction below the $118,500 resistance level, Bitcoin (BTC) has hovered close to $118,000, trading near its 100 hourly Simple Moving Average (SMA). A bearish trend line has formed with resistance at approximately $118,200 on the hourly chart, marking a significant hurdle for bulls to overcome in the short term. If BTC manages to clear this resistance, it could spark the next leg higher, potentially pushing toward $120,500 and beyond.

The technical picture reveals a market in flux. Bitcoin’s recent climb above $117,000 saw it surpass important resistance levels at $117,500 and $118,800, even breaching $119,250 to reach a high of $119,795. However, the asset is now correcting those gains, dipping below the 23.6% Fibonacci retracement level of its upward move from the $114,733 swing low to the recent high. Immediate resistance remains near $118,200, with key resistance levels at $119,200 and $120,500. Should Bitcoin close above $120,500, analysts suggest it could test the $122,500 resistance, with a main target near $123,200.

On the downside, failure to surpass the $118,500 resistance could lead to further declines. Support levels to watch include $117,250—the 50% Fibonacci retracement of the recent upward move—followed by $116,600 and $115,550. If losses deepen, Bitcoin might test the $114,600 support, with a critical support level at $113,500. Technical indicators also reflect this cautious tone: the hourly MACD is losing bullish momentum, and the RSI has slipped below the 50 mark, signaling potential weakness.

Adding to the complexity, Bitcoin’s market dynamics are influenced heavily by its integration into traditional finance. Now an exchange-traded fund (ETF) on Wall Street, Bitcoin’s price action increasingly mirrors the trading volume and sentiment of institutional investors. As one market analyst noted, “Bitcoin is no longer a peripheral market. It's now an ETF on Wall Street. So, when that comes into play, Wall Street's volume, or in this case, lack of interest in trading, will have a major influence on what happens next.”

This season is traditionally a quiet period for markets, with volume drying up and momentum waning. Despite Bitcoin being “hammered” during the day, it remains stuck in a range, which some view as a positive sign. The sideways movement suggests that buyers are still willing to hold their positions, indicating no panic selling. The candlestick pattern from the week of July 20-26, 2025, formed a hammer with support near $115,000, a level closely watched by traders. A drop below this could open the door to a move down to the 50-day EMA, possibly near $110,000, although such a decline is not widely expected.

Conversely, a daily close above $120,000 could ignite the next bullish phase, with a measured target of $130,000. Bitcoin’s price tends to move in $10,000 increments, making this a significant psychological and technical milestone. However, given the current low trading volume on Wall Street, the market may remain range-bound for some time as traders await a catalyst for a breakout.

Meanwhile, another key signal is flashing on the market radar: Bitcoin’s Coinbase premium, a crucial indicator of U.S. investor demand, has turned negative for the first time since late May 2025. This premium measures the percentage difference between Bitcoin’s price on Coinbase Pro (which primarily serves U.S. investors and institutions) and Binance (which caters to a global user base). Historically, a positive Coinbase premium has signaled strong buying pressure from U.S. institutions, often preceding bullish runs.

Its recent dip into negative territory suggests a weakening appetite among U.S. investors, potentially signaling a shift in market sentiment. After a historic 60-day run of positive premiums, this reversal could imply that U.S. institutional demand is cooling, which may support the case for an extended pullback in Bitcoin’s price. As Omkar Godbole, Co-Managing Editor and analyst at CoinDesk, explains, “The negative flip indicates a renewed, relative weakening of demand from U.S. investors, supporting the case for an extended pullback in BTC’s price.”

These developments underscore the delicate balance Bitcoin currently faces. On one hand, technical support levels and the absence of panic selling hint at resilience. On the other, fading institutional demand and seasonal low trading volumes create headwinds that could stall or even reverse recent gains. The interplay between these forces will likely dictate Bitcoin’s trajectory in the coming weeks.

As investors and traders watch closely, the market waits for a definitive signal—whether it be a sustained break above resistance or a drop below critical support—that could set the tone for Bitcoin’s next major move. In this quiet yet pivotal moment, the cryptocurrency’s future hinges on whether it can muster enough momentum to break free from its current range or if it will succumb to the pressures of a cooling market.