In an exciting showcase of creativity and lifestyle products, BETREND, a prominent lifestyle store under The Mall Group, is set to host the "WORLD OF BETREND 2025" event, inviting enthusiasts to explore a wide array of items including writing tools, art supplies, office gadgets, books, and decorations. This event runs from April 29 to June 30, 2025, across all BETREND branches, aiming to cater to art lovers and creative minds alike.
Highlighting the event is the participation of young artist AnarZemaman, a 14-year-old doodle art prodigy whose work has gained international acclaim. Alongside him, cartoonist PANNPAM, known for her charming doodle style, will showcase her artistic talents throughout the event. Together, these artists will create key visuals for the campaign, adding a vibrant touch to the festivities.
BETREND is not just about art; it also focuses on providing a full range of lifestyle products. Attendees can expect a diverse selection of stationery, art supplies including watercolors, oil paints, colored pencils, palettes, and IT gadgets like headphones, keyboards, and trendy phone cases. Additionally, there will be gifts and decorations from well-known brands, ensuring that every lifestyle need is met.
To further enhance the shopping experience, BETREND is offering exciting promotions. Discounts of up to 80% on selected items will be available, alongside a unique buffet deal where customers can pick unlimited pens for just 199 Baht from May 1 to May 30, 2025. M Card members can enjoy a 100 Baht discount when redeeming 400 M Points on purchases over 900 Baht in the BETREND section.
New M Card members who register through the M Card application will receive an additional 400 Baht discount for use in BETREND, making it an attractive option for students and art enthusiasts alike. Furthermore, participating credit card holders can benefit from discounts of up to 25%, with additional incentives for those who manage their payments responsibly.
For art lovers, the event includes a special offer: customers spending over 500 Baht in the BETREND section can receive a free DOODLE ART coloring set with a cute frame, available at various locations during specified dates. This promotion runs from May 1 to May 7, 2025, at M Lifestyle Hall in The Mall Lifestore Bangkapi, from May 21 to June 1, 2025, at A Space in The Mall Korat, and from April 29 to May 4, 2025, at M Square in The Mall Lifestore Bangkapi.
In a separate yet equally engaging development, GrabFood, Thailand's leading food delivery app, unveiled its insights into five food trends to watch for in 2025 during the GrabThumbsUp Awards 2025. These trends reflect the evolving preferences of Thai consumers and the dynamic nature of the food industry.
The first trend highlighted is the rising popularity of "Sake," driven by the Asianization of culinary tastes and the increasing interest in Japanese cuisine among Thai diners. Sake pairings are becoming more common in casual dining settings, suggesting a potential boom in sake bars across the country.
Another significant trend is "Snackification," which caters to the fast-paced lifestyle of modern consumers. As traditional three-meal days become less feasible, many are turning to bite-sized snacks that offer convenience and nutrition. This has led to the emergence of Grab & Go menus featuring items like grain bars, onigiri, and chicken noodle wraps, all designed for easy consumption.
Protein-focused foods are also gaining traction, with health-conscious consumers seeking out high-protein ingredients like Greek yogurt and various legumes. The growing market for alternative proteins is evident, with products like Sea Moss Gel gaining popularity as nutritious additions to meals.
The trend of "Swavory" is also making waves, characterized by a blend of sweet and savory flavors in dishes. Creative culinary combinations, such as the Yum Fruit Zaap! Bowl from Acai Story and the Mexican-inspired Mango Sticky Rice Kakigori from After You, showcase this innovative approach, appealing to adventurous eaters.
Lastly, the influence of international viral menus continues to shape dining options in Thailand, with social media playing a pivotal role in popularizing dishes that originate from abroad. The "Dupe Culture" has led to a surge in interest for items like Seaweed Rolls and Croffles, further diversifying the Thai food landscape.
As both BETREND and GrabFood unveil their respective offerings, it’s clear that 2025 is shaping up to be a year of creativity and culinary exploration in Thailand. Whether through art supplies or innovative food trends, consumers are set to enjoy a vibrant array of experiences that cater to their diverse lifestyles.
