Ana Buljubasich, a beloved television presenter known for her extensive career in Ecuador, passed away on April 15, 2025, at the age of 66. The Argentine-born icon, who had made Ecuador her home since 1971, died due to cardiac arrest after being rushed to a hospital following severe chest pain.
Buljubasich, affectionately known as Anita, was a familiar face on Ecuadorian television for over four decades. Her most notable role was as a host on the morning program 'De casa en casa' (formerly 'Cosas de casa'), which aired on TC Televisión for 15 consecutive seasons. This program became a staple in many households, especially among Ecuadorian homemakers, who admired her warmth and charisma.
Born in Argentina, Buljubasich began her television career in the early 1980s, starting with the show 'Quién Sabe, Sabe' alongside Pancho Cabanilla on Gamavisión. Her talent and dedication quickly made her a prominent figure in the media landscape. In 1985, she joined TC Televisión, where she not only hosted but also took on roles as a producer and content director, significantly shaping the network's programming.
After an impressive 36-year career, Buljubasich retired from television in January 2022 to focus on her personal life and support her daughter, Ana Paula Pérez, in her burgeoning career as a singer and actress. Her retirement marked the end of an era, but she remained active in various capacities, participating occasionally in podcasts and conferences throughout Ecuador.
Just a day before her untimely passing, Buljubasich shared a heartfelt message on Instagram dedicated to her daughter, who celebrated her 29th birthday on April 14. The post featured a series of photographs capturing moments between the two, accompanied by a touching message: "Happy birthday my love! My little one, my beautiful crazy, my light and my madness! These 29 years have flown by; every day you surprise me more. I love your outlook on life, your maturity in facing it, and your constant quest for more! May God bless you today and always, dear daughter." This post has since resonated with many of her followers, who are now expressing their condolences and shock over her sudden death.
Buljubasich's family has requested privacy during this difficult time, as they come to terms with the loss of a cherished mother and grandmother. She is survived by her children, Marcelo and Gabriela Nath, and her five grandchildren: Valentina, Joaquín, Marcela, Santiago, and Ignacio. Her family ties were strong, and she often expressed her love and pride for her children and grandchildren.
The news of her passing has sent shockwaves through the Ecuadorian media community and her loyal fanbase. Colleagues and viewers alike have taken to social media to pay tribute to Buljubasich, highlighting her impact on the television industry and her role as a beloved public figure. Journalist Diego Arcos remarked on Twitter, "We lose a historical woman in Ecuadorian communication, who, despite not being born here, loved Ecuador more than many who were born here. Ana was unique... UNICAAAA."
Throughout her career, Buljubasich was known for her professionalism and her ability to connect with audiences. She was not just a presenter; she was a mentor to many young talents in the industry, nurturing their skills and helping them find their place in the competitive world of television. Her influence extended beyond the screen, as she was also involved in various charitable initiatives, often using her platform to advocate for social causes.
In addition to her television work, Buljubasich was a devoted mother and grandmother. Her family was her pride and joy, and she often shared anecdotes about her children and grandchildren during her broadcasts. She was known for her nurturing spirit and her ability to make everyone feel welcome and valued.
As the news of her death spreads, many are reflecting on the legacy Buljubasich leaves behind. Her contributions to Ecuadorian television are immeasurable, and her warmth and kindness will be remembered by all who had the pleasure of knowing her, whether personally or through the screen.
In the wake of her passing, tributes continue to pour in from fans and colleagues who remember her not only for her professional achievements but also for her genuine character. The impact she had on the lives of those around her is a testament to the love and respect she garnered throughout her life.
As the family prepares for a private farewell, the public will undoubtedly continue to celebrate the life of Ana Buljubasich, whose legacy will live on in the hearts of many. Her journey in the world of television may have come to an end, but her spirit and influence will remain a guiding light for future generations in the industry.
