With the dawn of 2025 approaching, trendsetters and consumers alike are eager to understand what’s likely to capture attention and influence choices in the realms of beauty, music, and lifestyle. Leading the way are detailed predictions from credible sources like Beauty Pie, Pinterest, and Google, showcasing significant shifts and fresh interests shaping the zeitgeist.
According to Beauty Pie’s latest Beauty Trends Report, medium-contrast make-up is set to take centre stage next year, propelled by staggering interest spikes of 45,320%. This unique makeup style combines skin tones distinctly different from hair and eye colors for something refreshingly harmonious. For example, on someone with brown hair and very light skin, they might opt for medium-toned rosy lip and cheek tones to bring everything together. Alongside this trend, the concept of demure make-up has increase by 4,268%, following its rise on platforms like TikTok, where creator Jools Lebron has popularized the phrase “very mindful, very demure.” The running fascination with high-contrast make-up, which uses pronounced differences between shades, is also on the rise, multiplying interest by 3,492%.
Shifting gears from face to hair, Beauty Pie highlights 'Irish curls' as the next hair trend, attaining fame online with engagement increasing by 649%. This look is characterized by uneven curly patterns with straighter top layers, leading consumers to seek style tips. Similarly, nail design is embarking on a new aesthetic phase with ‘duck-shaped nails’, expected to prevail as the successor to the coffin shape with 463% more interest. Between the rounded edges mimicking a duck’s foot and the capacity it provides for elaborate designs, this trend is bound to make waves. One would also see the emergence of ‘sunburnt make-up’ achieving its own niche; this technique reproduces the sand-kissed glow across the cheeks, nose, and forehead with growth projections for the year sitting at 405%.
For enthusiasts of nail and blush trends, additional recommendations from Beauty Pie include boyfriend blush, sunset blush, and other new takes on existing popular styles. Their insights reiterate how fast beauty trends evolve, often intersecting with lifestyle and culture to captivate audiences.
Parallelly, Eminem is marking his place within the music scene with his track “Houdini,” which has found itself among the most searched songs of 2024 according to Google. Ranking No. 6 on the US trending songs list along with captivating viral moments from the likes of Kendrick Lamar and Tracy Chapman, it’s clear the track has made its mark. Even more impressive is its No. 5 standing across Canada, showcasing Eminem’s remarkable ability to transcend generational divides. It’s the nostalgia and wordplay embedded within “Houdini” that's kept fans and new listeners engaged; as reflected by one critic, “proves Slim Shady can still pull new tricks out of his hat and keep the world talking.”
Taking note of cultural interests, Google's Year in Search report for 2024 has unveiled what captivated audiences across various domains. From searches surrounding U.S. elections and prominent figures like Donald Trump and Kamala Harris to the passions of sports enthusiasts, each category encapsulates shifting public interests and concerns. Notably, searches for events like the Copa América showcase diverse audience engagement, reaffirming the relevance of such events.
It's fascinating to note the rising trend of fragrance, with predictions hinting the sector will see substantial growth, particularly with gourmand scents projected to escalate by 33.9%. Emerging interests reveal caramel, marshmallow, and vanilla perfumes are driving forward consumer curiosity. An especially intriguing prediction suggests watermelon perfume will rise by 61.7%. This inclination toward vibrant, fruity scents marks another exciting transition within the fragrance market.
Lastly, the influence of digital trends seeps deeply, with unique terms like "on skibidi" becoming common vernacular thanks to the bizarre yet wildly popular Skibidi Toilet video series. Emerging from this eclectic YouTube content genre, the term reflects how internet phenomena are reshaping youth conversations and cultural references, leaving many parents bewildered yet intrigued.
All of these insights together paint a vivid picture of the upcoming year—one filled with inventive styles, memorable tracks, and digital interactions, all interconnected. With these trends, consumers venture excitedly toward 2025, armed with fresh information and newfound enthusiasm for what lies on the horizon.
