Bad Bunny is taking the fashion world by storm as he stars in the latest Calvin Klein Spring 2025 underwear campaign, showcasing his charismatic style and embodying the essence of the Icon Cotton Stretch collection. Shot by celebrated photographer Mario Sorrenti in Puerto Rico, this campaign is not just about underwear; it's a celebration of confidence and self-expression.
Having claimed his place as a global icon in music, Bad Bunny's influence continues to extend beyond his chart-topping hits and into the realm of fashion. He has a knack for making trends, and his appearance in this Calvin Klein campaign promises to resonate with fans and fashion enthusiasts alike. As Sorrenti captures the artist in a series of striking images, the campaign highlights not only the underwear but also the artist's bold personality and unique style.
The campaign features Bad Bunny posing in both white and black boxer briefs, complemented by Calvin Klein's classic tank tops. One of the standout features of the Icon Cotton Stretch underwear is the innovative stitch-free Infinity Bond waistband designed to provide maximum comfort and support. According to the brand, the new collection includes enhanced shape retention as well, allowing for a premium wearing experience. “From briefs to trunks, new Icon Cotton Stretch underwear brings effortless style and comfort to any look,” a press release stated.
What makes this campaign particularly special is its Puerto Rican backdrop, which holds personal significance for Bad Bunny. “I'm excited and grateful for the opportunity to be part of this brand's iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine,” he shared. The images contrasting the gloriously natural setting with his confident poses create a striking visual impact that resonates with fans.
This collaboration is also notable as it emerges shortly after Bad Bunny’s appearance at Calvin Klein’s return to New York Fashion Week in February 2025. At that event, he rubbed shoulders with notable figures like Calvin Klein himself, Christy Turlington, Eve Hewson, and Alexander Skarsgård. Each of these stars has participated in recent Calvin Klein promotions, cementing the brand's connection with high-profile personalities.
Bad Bunny's journey in fashion reflects his evolution from a hypebeast aesthetic to a figure who boldly embraces diverse styles, making him a powerful representation of modern fashion. His latest campaign alongside his popular track “EoO” further amplifies the sensual energy surrounding this release. The track serves as the perfect soundtrack to the campaign, blending Bad Bunny's musical identity with his fashion pursuits seamlessly.
Throughout his career, Bad Bunny has captivated audiences not only with his infectious music but also with his distinctive style. This campaign marks another commendable milestone, showcasing how he continuously challenges norms and shapes the contemporary fashion narrative. “This has been in the works for some time now; seeing it finally come to life has been gratifying,” the artist expressed, reflecting on the creative process behind the campaign.
Fans are already anticipating the buzz that this collaboration will generate online, making it likely that it will take over social media platforms with playful and bold content. With the artist's massive presence, this is shaping up to be a significant campaign in 2025.
As the year unfolds, Bad Bunny continues to break barriers in both his music and fashion endeavors, capturing the essence of what it means to be a modern icon. His rise as a style maven only emphasizes the increasing intersection of music and fashion, where artists influence and redefine trends.
In the weeks to come, one can only expect to see more from Bad Bunny as he dives into various projects that encompass his multifaceted talent, leaving his mark not just on the charts but also on the global fashion stage.
