Television viewers across Germany are preparing for significant changes as ARD (Allgemeine Rundfunkanstalt) shifts entirely to high-definition (HD) broadcasting, effectively phasing out standard definition (SD) transmissions. Beginning January 7, 2025, all of ARD's channels, including Das Erste and its third channels, will only be available in HD format, leaving millions wondering how this transition will impact their viewing experience.
This change is part of ARD's long-term strategy to streamline operations and reduce costs. For over 14 years, ARD has simultaneously broadcasted its content in both SD and HD, resulting in doubled expenses. With the decision to discontinue SD broadcasting, ARD aims to save significant funds and offers viewers improved picture quality as SD gradually becomes obsolescent.
According to reports, approximately 2.7 million households, representing about 7.5% of total TV households, still rely on SD equipment as of early 2024, indicating the transition may affect many. To help those impacted, ARD and consumer watchdog organizations are providing guidance on how to maintain access to television programming.
For viewers with televisions less than 10 to 12 years old, the transition to HD can often be as simple as performing channel scans. Devices compatible with HD typically allow users to add HD channels to their existing lists by conducting either automatic or manual scans from the television's installation menu. This scan will update the available channels, ensuring viewers can access ARD’s HD programming without extensive complications.
Individuals using older televisions may need additional equipment to continue viewing ARD channels. Options include purchasing an HD receiver, which can be connected to older TV models. These receivers are widely available, with prices starting around €30, making it easier for people to upgrade and maintain their access. Alternatively, some may opt to invest in new televisions equipped with integrated HD reception capabilities, promoting greater energy efficiency.
Experts, including Sebastian Klöß from the Digital Association Bitkom, have noted the rightness of the trend toward HD. He states, "The public broadcasters have been broadcasting concurrently in SD and HD for 14 years – which means double the costs. It is certainly time to phase out SD broadcasting, as it is no longer contemporary.” He emphasizes the noticeable differences between SD and HD viewing, particularly on larger screens, where reduced picture quality becomes increasingly apparent.
The impending transition will also prompt viewers to reassess their subscription options for private channels. While numerous major public broadcast channels will cease SD broadcasts, private networks like ProSiebenSat.1 have committed to maintaining SD broadcasts for the foreseeable future. RTL has affirmed its stance, declaring, "All free-TV channels from RTL Deutschland are available both in SD and HD, and this will remain unchanged for some time.” Given the popularity of HD quality among viewers—77% of Germans aged 16 and older use Smart TVs, according to Bitkom—it's unlikely this dual transmission era would last much longer.
ARD will notify viewers through promotional graphics and signage on SD programming channels to alert them of the impending switch. Since October 2023, notices have been made visible alongside program listings, warning viewers of the final days to access channels before the full transition takes effect.
For those experiencing technical difficulties or unsure if they can receive HD signals, ARD has equipped support features on its website, along with extensive FAQs. Additional confusion might arise over the fact private broadcasters are not currently making the same transitions as ARD, highlighting the divergence between public and commercial broadcasting and how viewers adapt to the change.
Overall, as January approaches, ARD's transition to HD will represent one of the biggest shifts for television viewers used to multiple definitions of image quality. While concerns and questions remain, the benefits of enhanced clarity, brightness, and detail are clear. Viewers are encouraged to make necessary adjustments and seek assistance if required, ensuring they can smoothly transition to enjoying all public broadcasting content.