On March 4, 2025, Apple announced the release of the new iPad Air, featuring the cutting-edge M3 chip. This latest iteration is set to replace the M2 model and introduces several enhancements aimed at creators and those handling large files.
Tim Cook, Apple’s CEO, highlighted the anticipation for the new product, stating, "The M3 chip delivers significant speed improvements, operating about two times faster than models equipped with M1." The high-performance chip is particularly beneficial for graphics-intensive tasks and professional applications, making it suitable for users who demand efficiency and power on the go.
The new iPad Air boasts an 8-core CPU and now supports Apple's advanced graphics architecture, including Dynamic Caching, hardware-accelerated mesh shading, and ray tracing. According to the company, graphics performance is expected to be up to 40% faster than the previous M1-equipped models.
Bob Borchers, Apple’s Vice President of Worldwide Product Marketing, noted the versatility of the iPad Air, saying, "iPad Air offers powerful performance, portability, and advanced accessory support at accessible pricing." This latest model is encompassed by features like iPadOS 18, Apple Intelligence, advanced camera options, and high-speed 5G connectivity, appealing to various users—from students taking notes with Apple Pencil Pro to content creators working on-the-fly.
The 11-inch model is priced at $599 (98,800 yen), and the 13-inch model is available for $799 (128,800 yen), keeping the pricing consistent with the previous generation released in May 2024. This strategy aims to encourage mid-range upgrades for existing iPad users.”
The color options available for the new iPad Air include blue, purple, starlight, and space gray, with storage configurations of 128GB, 256GB, 512GB, and even 1TB. Apple enthusiasts have also been introduced to the new Magic Keyboard, which features a larger built-in trackpad along with 14 function keys for improved accessibility.
Priced at $269 (46,800 yen) for the 11-inch model and $319 (49,800 yen) for the 13-inch model, the new Magic Keyboard connects via Smart Connector, eliminating the need for Bluetooth pairing. It also includes a charging USB-C port integrated within its sleek aluminum hinge.
Pre-orders for the iPad Air commenced on the announcement day, with sales kicking off on March 12, 2025, at both Apple's official online store and authorized retail locations. Apple's latest offerings highlight its intent to reclaim customer loyalty, especially as competitive products from Samsung and others increasingly focus on AI capabilities.
The announcement of the new iPad Air is part of Apple’s broader strategy to retain market interest and capitalise on successful sales from previous quarters. Data from the fourth quarter of 2024 indicates strong growth, with iPad series sales hitting $8.09 billion, exceeding market expectations.
Apple's efforts to revitalize its product lineup are evident, particularly following sluggish iPhone sales last holiday season. The new iPad Air is expected to bolster Apple's mid-range offerings significantly, targeting both first-time buyers and existing customers seeking upgrades.
With its significant improvements and competitive pricing, the new iPad Air seems poised to maintain Apple's reputation for innovative, high-quality consumer electronics. The focus on AI with Apple Intelligence and other performance enhancements are sure to draw attention as the technology matures and becomes more integrated within the Apple ecosystem.
The release of the iPad Air and its accompanying accessories marks another step forward for Apple, reflecting their dedication to delivering advanced technology at accessible price points for everyday consumers. This new model promises to be not just another tablet, but rather a powerful tool for productivity and creativity.