On March 5, 2025, Apple Inc. officially unveiled two new models of its iPad series: the 11th generation entry-level iPad and the 7th generation iPad Air. These announcements bring significant upgrades to Apple's tablet lineup, particularly with the introduction of the M3 chip in the iPad Air.
The new iPad Air showcases upgraded processing capabilities aimed at enhancing user experiences, particularly for graphic-intensive applications. Available in two sizes—11-inch and 13-inch—the iPad Air now supports Apple's generative AI technology, known as Apple Intelligence. This integration marks Apple’s commitment to incorporating advanced technology across its devices.
According to Apple, "The M3 chip is about 2 times faster than the M1 chip and about 3.5 times faster than the A14 Bionic chip." This leap forward is expected to significantly improve the performance of applications, particularly those reliant on graphics. The enhancements include faster and more sophisticated graphics capabilities, making the iPad Air particularly attractive for gamers and creative professionals alike.
Structurally, the iPad Air remains consistent with Apple's established design aesthetic, offering color options including blue, purple, starlight, and space gray. What's new is its increased storage capabilities, starting from 128GB, which is aligned with modern consumer needs, especially within creative fields.
Pricing for the iPad Air starts at 98,800 yen for the 11-inch model, climbing to 128,800 yen for the 13-inch variant. The models will be available for pre-order immediately, with general sales commencing on March 12, 2025. A dedicated Magic Keyboard with added functionality for the iPad Air has also been announced, priced at 46,800 yen for the 11-inch model and 49,800 yen for the 13-inch model.
Turning to the newly introduced entry-level iPad, it retains the same physical appearance as its predecessor but boasts significant under-the-hood upgrades. The latest model is powered by the A16 chip, which promises to deliver 30% faster processing speeds than the previous A14 Bionic chip found in the 10th generation iPad.
For consumers, this model will cost 58,800 yen for the 128GB option. The entry-level iPad does not integrate Apple Intelligence, which highlights its role as a foundational device aimed primarily at casual users and educational environments. The new iPad is sold without frills; suitable for typing, browsing, and basic entertainment, making it ideal for students and those engaging with technology for the first time.
Another detail worth noting is the increase in storage options, now available at 128GB, 256GB, and 512GB, which doubles the base storage of the previous models. This scaling ensures the new iPad can keep pace with both casual users and educational demands.
Both iPads being made available for pre-order paints Apple’s continued strategy of engaging its customers even before the official release—the anticipation builds as the product launch date approaches. This marks Apple’s way of ensuring its innovation reaches its core user base efficiently, and also strengthens its presence within the rapidly competitive tablet market.
The introduction of the new iPad Air alongside the refined entry-level iPad indicates Apple’s dedication to continually evolve its product line and adapt to changing consumer demands. Both models reflect Apple’s commitment to performance, efficiency, and affordability, maintaining relevance within the market.
Overall, the recent announcements come at a pivotal moment as tech giants compete for market share, and the latest specifications suggest Apple is focused on delivering high-quality products even at varying price points. With pre-orders already active and full availability scheduled for March 12, 2025, anticipation is already building among consumers eager to get their hands on the new technology.