Apple Inc. is set to kick off the New Year with its annual 初売り, or New Year's sales event, from January 2 to January 5, 2025. This popular event promises exciting promotions across all Apple Store locations and online, enticing consumers with gifts and exclusive items as they welcome the New Year.
During this limited-time sales event, customers purchasing eligible products will receive gift cards, ranging from 4,000 yen to 30,000 yen. The Apple Gift Card will feature the traditional 水引 design, inspired by Japanese celebratory motifs, similar to last year’s design. Online shoppers will also have access to electronic versions of these gift cards.
One of the standout promotions this year involves the gifting of a special edition AirTag to the first 50,000 customers who purchase selected iPhone models. This exclusive AirTag will be adorned with the 干支の巳の絵文字 (Snake emoji), commemorated for the year 2025. The eligible iPhone models include the iPhone 15, iPhone 15 Plus, iPhone 14, iPhone 14 Plus, and iPhone SE. It’s important to note, though, purchases made through the Apple Store app do not qualify for this promotion; only purchases made through the online store or at physical locations are eligible.
Alongside these exciting giveaways, Apple is also encouraging customers to utilize their existing devices through its Apple Trade-In program. This initiative allows users to exchange old devices for credit toward new purchases, adding even more savings during the sales event.
For those interested, Apple is offering flexible payment options. Customers can take advantage of the ペイディあと払いプランApple専用, which allows for zero-interest installment payments, making it easier for many to budget for their favorite Apple products even as they enjoy the alluring sales.
But the festivities from Apple don’t end there! Throughout the New Year period, the company will roll out various events and special releases across its platforms. For example, Apple Music will showcase specially curated playlists called “New Year Starters 2025,” featuring selections from notable artists including K-Pop sensations LE SSERAFIM members SAKURA and KAZUHA, among others. These playlists will be available from January 1 to January 25, providing perfect soundtracks for users celebrating the New Year.
On Apple Books, customers can take advantage of special pricing on bestselling titles from January 1 to January 9. The App Store will also feature unique events and promotions within highlighted games and applications from December 28 to January 4, rounding out the New Year celebration with additional sources of entertainment.
Apple’s New Year sales event not only reflects its commitment to enhancing customer experience but also emphasizes its strategic focus during the year's pinnacle shopping season. With its successful combination of promotions, exclusive products, and community engagement, Apple is certainly poised to make this New Year's sales event one for the books.
For tech enthusiasts and casual shoppers alike, Apple’s initial offerings for 2025 are shaping up to be alluring, creating buzz and excitement among consumers who eagerly await to partake in these exclusive deals.
