On May 8, 2025, Akita Foods, led by President Masao Akita, held a new commercial presentation for its premium egg brand, "Kiyora Gourmet Shititate," in Fukuyama City, Hiroshima Prefecture. The event highlighted the company's commitment to health, nutritional balance, and deliciousness, all while ensuring safety and security in their product development.
During the presentation, Akita emphasized, "We have been pursuing health, nutritional balance, and deliciousness in product development that meets consumer perspectives, in addition to safety and security." This statement reflects Akita Foods' dedication to aligning its offerings with consumer needs and preferences.
The highlight of the event was the introduction of the new commercial featuring Masaki Aiba from the popular boy band Arashi, who recently announced the group's dissolution. Aiba, known for his culinary skills, appeared in an apron and performed a live demonstration of making a sunny-side up egg and a whimsical "egg bedding" using rice shaped like a cat.
Aiba described the process of making a sunny-side up egg as "simple but difficult," sharing his unique cooking tip: "Don’t light the fire, just put oil in the pan and cook over very low heat." This method intrigued attendees and showcased Aiba's expertise in the kitchen. He demonstrated the technique, explaining the importance of maintaining a gentle heat to achieve the perfect texture.
The new commercial is set to begin airing on May 10, 2025, and aims to capture the attention of consumers by featuring Aiba's engaging personality and culinary tips. Akita Foods is known for its integrated production system, managing everything from chick breeding to egg production and shipping, along with feed and inspection processes.
The brand "Kiyora Gourmet Shititate" is distinguished by its unique breeding environment, situated at an altitude of 900 meters, utilizing vanadium natural water sourced from the deep strata of Mt. Fuji, and a patented feed blend that enhances the eggs' flavor. This commitment to quality has allowed Akita Foods to expand its market presence, catering to both retail and commercial sectors.
Aiba's presentation was not just about the eggs; it also included insights into his daily cooking routines, particularly his fondness for making rolled omelets. He humorously noted, "I make rolled omelets almost every day. But the key is to ensure the seams meet at the end." His passion for cooking resonated with the audience, further promoting the brand's image.
In addition to the cooking demonstration, Aiba shared his knowledge about egg quality, stating, "Fresh eggs do not spread out, and when heat is applied, the yolk becomes thinner. Fresh eggs sink in water." This information not only educated attendees but also reinforced the quality of Akita Foods' products.
However, the demonstration had its humorous moments. When President Akita tasted Aiba's sunny-side up egg, he remarked, "It’s hard to remove because it’s nicely burnt," prompting a light-hearted apology from Aiba, who expressed, "I didn’t mean for that to happen, President!" Despite the playful mishap, President Akita praised the egg, affirming, "It’s rich and delicious, just like Kiyora should be."
The new commercial aims to resonate with consumers by highlighting the quality and care that goes into Akita Foods' products, while also showcasing Aiba's culinary charm. With the commercial's release just around the corner, anticipation is building among fans and consumers alike.
As Akita Foods continues to innovate and expand its offerings, the partnership with Aiba presents an exciting opportunity to engage a broader audience. The combination of celebrity endorsement and a focus on quality ingredients positions the brand favorably in a competitive market.
In recent years, the demand for high-quality, nutritious eggs has surged, with consumers increasingly seeking products that align with their health-conscious lifestyles. Akita Foods' commitment to transparency in its production processes and the quality of its eggs places it at the forefront of this trend.
As the new commercial rolls out, Akita Foods is likely to attract attention not only for its premium egg products but also for its innovative marketing strategies. The collaboration with a beloved figure like Masaki Aiba is expected to enhance the brand's visibility and appeal, particularly among younger consumers.
In conclusion, Akita Foods is making significant strides in the egg production industry, combining quality ingredients with effective marketing strategies. The upcoming commercial featuring Masaki Aiba is set to elevate the brand's profile and connect with consumers on a personal level, showcasing the delicious possibilities of their premium eggs.
