Bharti Airtel has officially launched its Internet Protocol Television (IPTV) services across 2,000 cities in India, aiming to revolutionize home entertainment. This new offering integrates traditional television with the convenience of on-demand streaming, providing users with a comprehensive entertainment solution.
The IPTV plans, which start at an attractive price of ₹699 per month, include access to over 350 TV channels and a wide array of streaming services. Subscribers can enjoy content from 29 popular streaming platforms such as Netflix, Apple TV+, Amazon Prime Video, SonyLiv, and Zee5, all bundled with high-speed Wi-Fi connectivity.
"The launch heralds a new era in home entertainment," stated Siddharth Sharma, CEO – Connected Homes and Chief Marketing Officer at Bharti Airtel. He emphasized that the service is designed to deliver a seamless digital experience, blending linear television with a bouquet of streaming apps.
As part of an introductory offer, Airtel customers can enjoy up to 30 days of free IPTV service when they purchase any IPTV plan through the Airtel Thanks App. This promotion is a strategic move to attract new subscribers and encourage existing customers to upgrade their services.
The new IPTV plans are structured to cater to various user needs and preferences. The basic plan, priced at ₹699, provides a 40 Mbps Wi-Fi connection, access to 26 streaming apps, and over 350 TV channels. For users seeking higher speeds, the ₹899 plan offers 100 Mbps, while the ₹1,099 plan includes 200 Mbps and access to 28 streaming apps.
For those who want an even faster connection, the ₹1,599 plan provides 300 Mbps and access to 29 streaming apps, including Netflix and Apple TV+. The most premium option, priced at ₹3,999, offers a whopping 1 Gbps connection along with the same extensive library of streaming services and TV channels.
Here's a breakdown of the available plans:
However, it's important to note that the IPTV service is not yet available in Delhi, Rajasthan, Assam, and the Northeastern states. Airtel has announced plans to roll out the service in these regions within the coming weeks, although no specific timeline has been provided.
For new customers, subscribing to Airtel IPTV is straightforward. They can purchase IPTV bundled with new Wi-Fi plans either online through the Airtel website or at local Airtel stores. Existing Airtel Wi-Fi customers have the option to upgrade their plans via the Airtel Thanks app or by visiting any Airtel retail location.
The introduction of Airtel IPTV comes at a time when competition in the telecom sector is intensifying. The company previously launched IPTV services in select circles as part of its Airtel Black plan, which combines mobile, digital TV, and fiber internet services for a unified digital experience.
Sharma further remarked, "Backed by Airtel’s high-speed Wi-Fi, we are certain that consumers will have a fantastic converged home experience with Airtel IPTV." This commitment to enhancing customer experience is evident in the service's design, which aims to provide a rich digital experience by seamlessly integrating traditional TV viewing with modern streaming capabilities.
As the demand for flexible and diverse entertainment options continues to grow, Airtel's IPTV offering positions the company to capture a significant share of the market. With its comprehensive plans and extensive content library, Airtel IPTV is poised to become a compelling choice for consumers looking for an all-in-one entertainment solution.
In conclusion, Airtel's launch of IPTV services across India marks a significant leap in the telecom giant's efforts to redefine home entertainment. With competitive pricing, a wide range of content, and the promise of high-quality service, Airtel IPTV is set to attract a diverse audience eager for a modern viewing experience.
