ABBA Voyage, the groundbreaking virtual concert experience featuring the iconic Swedish pop group, is set to shake up its setlist for the first time in history to mark its third anniversary. The show, which opened in a custom-built arena in London’s East End in May 2022, has captivated audiences with its innovative use of technology and the enchanting performances of the digital avatars known as ABBAtars.
On Thursday, March 27, 2025, the band released a heartfelt statement expressing their gratitude to fans. "When we first opened, we never imagined that we’d still be in London three years on. We’re very grateful that so many of you have joined us. Of course, the reason for us being able to sustain our concert for so long is because of our incredible audience. As we say in Sweden… Vilken resa!" This sentiment reflects the unexpected success and longevity of the concert series, which has welcomed over three million visitors from around the globe.
As part of the anniversary celebration, ABBA will introduce some additions and small changes to their setlist starting May 27, 2025. While the specific details of the new features remain under wraps, fans are hopeful that beloved classics like the 1978 hit "Take A Chance On Me" and the 1979 ballad "I Have A Dream" will finally make their way into the show. Currently, the setlist includes fan favorites such as "Dancing Queen," "Waterloo," and "The Winner Takes It All," along with tracks from their latest album, "Voyage," which was released shortly before the concert series began.
The ABBA Voyage concert has received widespread acclaim, with critics praising its innovative blend of live music and cutting-edge technology. The show features the ABBAtars performing alongside a live ten-piece band, creating a unique and immersive experience that has set a new standard for virtual concerts. Björn Ulvaeus, one of the band’s members, previously hinted at the possibility of adding more songs when he mentioned that they had recorded additional performances during the motion capture process. "We did motion capture more songs that we have in this concert. There are songs in the pipeline which might be animated and ‘ABBA-tarred’ in the future," he told NME.
Since its inception, ABBA Voyage has generated an impressive £1.4 billion in turnover, significantly contributing to the UK economy. A report by consultancy Sound Diplomacy estimated that the concert series added nearly £775 million in gross value to the economy, highlighting its impact beyond just entertainment. The venue, designed to seat 3,000 people, has been praised for its portability, allowing it to be relocated after the show runs its course.
As the concert continues to draw crowds, ABBA has announced that they will be extending the show's booking until January 2026, responding to the overwhelming demand from fans eager to experience the magic of ABBA in a new format. The band has also expressed intentions to take the Voyage experience to international audiences in Asia, Australia, and North America, although specific plans have yet to be finalized.
The excitement surrounding ABBA Voyage's third anniversary and the upcoming changes to the setlist have fans buzzing with anticipation. Many are eager to see how the band will refresh the concert experience and what new surprises await them. With a legacy that spans decades and a fanbase that continues to grow, ABBA's innovative approach to live performance has undoubtedly left an indelible mark on the music industry.
As the date for the new setlist approaches, it remains to be seen what songs will be added and how the ABBAtars will evolve. For now, fans can look forward to celebrating this milestone with ABBA and experiencing the joy and nostalgia that their music brings. Tickets for the revamped concert are available through the official ABBA Voyage website, with prices starting at £55 for advance purchases and £104.50 for last-minute Dance Floor tickets.
In a world where live performances have faced numerous challenges, ABBA Voyage stands as a testament to the enduring power of music and innovation. As the band continues to embrace new technologies and connect with their audience, the future of ABBA Voyage looks bright, promising more unforgettable moments and musical memories for fans around the world.
