The 2025 Sanrio Character Ranking, a beloved annual event celebrating the most popular characters from the Sanrio universe, kicked off today, April 10, 2025, at 11:00 AM. This year marks the 40th anniversary of the event, which began in 1986 through Sanrio's magazine, Monthly Ichigo Shimbun. With over 450 characters to choose from, fans can vote for their favorites until May 25, 2025, with the final results set to be announced during the 'SANRIO FES 2025' on June 29.
This year, 90 characters have been selected to compete, and the theme is "Jump to the Future with You!" This theme reflects the spirit of celebration as the Sanrio Character Ranking aims to continue spreading joy and happiness worldwide. The event is not just about voting; it also features exciting initiatives, including the 'Jump! App Game' available on the voting site, designed to engage fans in a fun way.
Among the notable characters vying for the top spot is Cinnamoroll, who is aiming for a historic sixth consecutive victory. Last year, Cinnamoroll, along with Pochacco and Kuromi, dominated the top three rankings. Pochacco, who made a surprising leap to first place in the initial report last year, is also a contender this time around. The rankings of My Melody and Little Twin Stars, both celebrating their 50th anniversary, are also highly anticipated.
The event will feature several awards, including the 'Jump! Up Award' for characters that significantly improve their rankings and the '40th Anniversary Special Award' for those finishing in the top 40. The awards will be presented during the results announcement at the SANRIO FES 2025, where special designs for the characters will also be revealed.
To enhance the voting experience, fans can participate in the 'Jump! App Game' on the voting site, where two types of games are available: a silhouette guessing game and a 'Love Power Jump! Up Game' that allows fans to support their favorite characters to jump higher. Players can earn voting tickets by logging in with their 'Sanrio+' ID and completing game objectives.
In conjunction with the main event, the '2025 Sanrio Character Ranking Partner Department' also commenced today, featuring 37 partnerships between Sanrio characters and various companies and local governments. This unique collaboration adds another layer of excitement to the event, allowing fans to cast votes for these partnerships exclusively online.
In addition to voting, fans can create their own original goods through the 'MY SANRIO' customization service available at the Sanrio Online Shop. This service allows fans to choose their favorite characters from the 90 entrants and design personalized merchandise, available from April 10 to July 31, 2025.
As part of the celebrations, special campaigns are being held, including a prediction contest for the character that will rank 40th. Fans who correctly guess the character will have a chance to win limited-edition special items. Furthermore, those who vote over 200 times will be entered into a lottery for premium seating at the results announcement stage during SANRIO FES 2025.
Character representatives have shared their enthusiasm for the event. Cinnamoroll expressed, "I want to catch everyone's support with a big jump!" Pochacco added, "Thank you for all the support last year! I'm going to do my best! Let's have fun together again this year!" Kuromi confidently stated, "I'm going to rush in again this time! Are you all ready?" My Melody conveyed her gratitude, saying, "Thank you to all my friends! I want to smile together again!" The Little Twin Stars remarked, "As it’s our anniversary year, we want to shine even brighter with everyone’s support!"
With the renewed logo design reflecting the excitement of the 40th anniversary, the Sanrio Character Ranking aims to create a vibrant and energetic atmosphere. The event not only celebrates the characters but also the community of fans who support them. As the voting period unfolds, anticipation builds for who will emerge victorious in this year's competition.
Each year, the Sanrio Character Ranking garners millions of votes, with last year's event recording an astonishing 57,074,053 votes, the highest in its history. Fans are encouraged to participate actively, whether through online voting or by visiting Sanrio shops, where purchases can also earn voting tickets.
As the event progresses, updates will be provided, including initial rankings on April 15, a limited announcement for Sanrio+ members on April 25, and an intermediate announcement on May 13. The excitement culminates with the final results announcement on June 29 during SANRIO FES 2025.
With its rich history and engaging activities, the 2025 Sanrio Character Ranking promises to be an unforgettable celebration of beloved characters and the joy they bring to fans around the world. Don't miss your chance to join in and support your favorites as they jump into the future!
