In the ever-evolving world of beauty, hair trends for 2025 are set to make a significant impact, reflecting not only personal expression but also economic growth within the industry. According to Cristiano Russo, a prominent hair stylist from Rome, the beauty sector in Italy surpassed 12 billion euros in turnover in 2024, demonstrating a remarkable 7.5% increase compared to the previous year. This growth is largely driven by changing consumer preferences and the emergence of new styles.
For 2025, hair trends are characterized by two extremes: ultra-short Pixie Cuts and luxuriously long hair. Russo notes, “Every new trend brings with it a specific demand: products, treatments, tools, and professional services. When fashion changes, so does the way people consume beauty.” The increasing popularity of short haircuts demands more frequent salon visits, typically every four to six weeks, leading to a rise in spending on services.
Maintaining a stylish Bob or Bixie haircut can cost between 70 to 150 euros per session, encompassing cutting, styling, and coloring. On the other hand, individuals with extra-long hair tend to invest more in treatments, spending approximately 30 to 50 euros monthly on products alone. Russo emphasizes that consumers are becoming more knowledgeable and are seeking personalized experiences, sustainable products, and transparency in pricing.
“Consumers are more informed and aware,” he explains. “They are not just looking for trendy cuts but also want an experience, personalized advice, sustainable products, and clarity in costs. There is a significant focus on hair health; they request treatments that do not damage the hair fiber and respect the environment.” This shift indicates that hair has become a long-term investment for many, where quality takes precedence over quantity.
As the beauty industry adapts to these trends, consumers are encouraged to choose treatments that genuinely meet their needs. Russo advises, “Choose treatments that truly respond to your needs. Not everything that is trendy is suitable for you, and often it takes little to enhance your style. In the salon, always ask for tailored advice and don’t hesitate to state your budget. Serious professionals will always find effective solutions without making you spend more than necessary.”
Another notable trend for spring 2025 is the 'Weirdieval' hairstyle, a fusion of medieval and fantasy aesthetics that has gained traction on platforms like TikTok and Instagram. This trend draws inspiration from iconic female characters in series such as “Il Trono di Spade” (Game of Thrones) and “The Witcher,” blending historical influences with modern creativity.
Weirdieval hairstyles are not merely an accessory; they are central to the overall look. The trend emphasizes layering, with intertwined braids, twisted strands, and artfully constructed volumes. The result is a captivating mix of fairy tale, chivalric epic, and street style. Textures play a crucial role, with hair appearing lived-in, voluminous, and never overly sleek or shiny. Natural waves, controlled frizz, and slightly tousled curls are ideal for achieving that enchanting, storybook quality.
For those looking to embrace Weirdieval this spring, there are a variety of hairstyles to try. One popular option is the crown braid, which can be worn low at the nape or high like a diadem, embellished with ribbons, pearls, or intertwined metallic threads. Another favorite is the side fishtail braid, adorned with vintage clips or loose strands framing the face. For a more relaxed look, soft, loose waves evoke a sense of spontaneous beauty, reminiscent of the ladies depicted in Pre-Raphaelite paintings and fantasy sagas.
To achieve this effortless look, starting with a natural texture is key. Hair can be styled using a wide curling iron or heat-free techniques, such as overnight braids or twisted sections, and then tousled with fingers to break up the structure and add volume. Light texturizing sprays or sea salt sprays work wonders for creating body and definition.
Accessories play an essential role in completing the Weirdieval look. Hairpieces become aesthetic talismans that elevate even the simplest styles into works of art. Iconic accessories include thin crowns, often in aged metal, antique gold, or shiny silver, adorned with small gemstones, pearls, or floral motifs. These can be worn on the forehead or delicately placed atop the head for a fairy queen vibe.
Ribbons in velvet or satin are also a must-have, perfect for weaving into braids, wrapping around buns, or tying at the ends of strands. The colors to consider for spring 2025 include burgundy, sage green, midnight blue, and powder pink, which add depth and richness to the overall aesthetic.
For the more daring, the return of coifs and jeweled nets inspired by medieval headpieces is making waves. Golden chains, crystals, and lightweight chains, along with veils, tulle, and iridescent organza, can be pinned with hidden combs to enrich both loose and gathered hairstyles, imparting an ethereal and timeless aura.
The Weirdieval trend, along with the rising popularity of short and long haircuts, reflects broader societal changes in how individuals perceive beauty and self-expression. As consumers become more conscious of their choices, they seek styles that resonate with their identity and values, making hair more than just a fashion statement but a crucial part of personal branding and well-being.
