LaRussell And EARTHGANG Lead KASSO Fest In Long Beach

Long Beach is gearing up for an electrifying weekend as the KASSO FEST SKATE & SOUND prepares to take center stage on March 21 and 22, 2026. This two-day festival promises to be a celebration of skateboarding, music, and the vibrant cultures that surround them, drawing attendees from across the country for an experience that organizers say is unlike anything the city has seen before.

At the heart of this cultural convergence are headlining performances by Vallejo rapper LaRussell and the acclaimed hip-hop duo EARTHGANG. According to Filmogaz.com, LaRussell will kick off the musical festivities on Saturday, bringing his signature energy straight from his recent performance at the official NFL Tailgate for the Super Bowl. EARTHGANG is set to close out the festival on Sunday, ensuring that both days are packed with hip-hop and rap anthems that resonate with the skate community and beyond.

But music is only part of the story. KASSO FEST SKATE & SOUND is also a showcase for some of the world’s most elite skateboarders. The initial lineup reads like a who’s who of the sport: Leo Romero, Greyson Fletcher, Cordano Russell, Tom Schaar, Gavin Bottger, Taylor Kirby, Jiro Platt, Dashawn Jordan, Hayate Kamimura, Ren Suematsu, Jamie Foy, and Jaws. As reported by PRNewswire, these skaters will be demonstrating their skills throughout the weekend, promising a spectacle for both die-hard fans and newcomers to the sport.

KASSO FEST isn’t just about entertainment—it’s about pushing boundaries. The festival’s theme, “Never Been Done,” encapsulates its mission to celebrate innovation and unique cultural movements. As the organizers put it, the event is “a celebration of doing what no one has ever done before.” This ethos is woven into every aspect of the festival, from the diversity of its lineup to the fusion of street culture, fashion, music, and community on display.

Tickets for the festival are available online, with several options to accommodate different budgets. Premium Parking tickets are currently offered at $40 for VIP buyers, and there’s a 15% discount for those who purchase five or more tickets. It’s a nod to the communal spirit of the event—bring your friends, save a little, and experience something new together.

The festival is the brainchild of KASSO, a concept developed by TBS TELEVISION, INC. If the name sounds familiar, that’s because it’s the same creative force behind global hits like Takeshi’s Castle and SASUKE, known in the U.S. as American Ninja Warrior. According to PRNewswire, KASSO aims to “reimagine skate culture through speed, creativity, and community,” and with this festival, they’re hoping to cement their brand as the vanguard of a new era in cultural experiences.

LaRussell’s involvement in the festival is particularly noteworthy. Fresh off a string of high-profile appearances, the Vallejo rapper is enjoying a moment in the spotlight. On February 3, 2026, Passion of the Weiss reported that LaRussell sat down with Jeff Weiss, Rosecrans Vic, and Free at Gold Diggers in Los Angeles to discuss his recent successes—including meeting Jay-Z, Kyrie Irving buying his album, and his Super Bowl performance. But LaRussell’s ambitions go beyond personal accolades. He shared that his goal is to “give away $1 million,” highlighting his commitment to uplifting his community and supporting the next generation of artists and entrepreneurs.

“Vallejo’s communal culture and the Bay Area’s independent hustle shaped my mindset,” LaRussell explained during the Gold Diggers discussion. He credits these influences with giving him the confidence to take risks and bet on himself—a philosophy that aligns closely with the “Never Been Done” mantra of the KASSO FEST.

Just days before the festival announcement, LaRussell released a new single and video titled “I’m From the Bay,” featuring GRAMMY winner Lil Jon. As reported by Jason Hayes and William Cooper, the track is “an anthem for home” and “reflects the tone and energy of the region.” The accompanying video, which shows LaRussell returning to school and dancing with an indie band, cheerleaders, and student groups, is a vibrant tribute to the Bay Area’s culture of creativity and inclusion. “It’s been years since we’ve had an artist breakout the region to the level that I have,” LaRussell said. “‘I’m From The Bay’ is for us, by us!”

EARTHGANG, the Atlanta-based duo known for their genre-blending sound and high-energy performances, will close out the festival. Their inclusion underscores the event’s commitment to diversity and innovation in music. By bringing together artists from different backgrounds and styles, KASSO FEST is aiming to create a space where new ideas and collaborations can flourish.

The festival’s organizers are no strangers to ambitious projects. TBS TELEVISION, INC., the principal subsidiary of Tokyo Broadcasting System Holdings, has a long history of producing and distributing a wide range of entertainment, from dramas and variety shows to live events and cultural exhibitions. Under its “VISION2030” strategy, TBS aims to deliver timeless content that respects diverse values and contributes positively to society—a mission that is clearly reflected in the design and execution of KASSO FEST.

For those looking to immerse themselves in the latest trends in skateboarding, music, and street culture, KASSO FEST SKATE & SOUND promises an experience that’s as innovative as it is inclusive. Whether you’re a seasoned skater, a music lover, or just curious about what happens when creativity and movement collide, Long Beach is the place to be this March.

More details about the festival, including ticketing information and updates on the skater lineup, are available on the official KASSO website and social media channels. As the anticipation builds, one thing is clear: KASSO FEST is poised to become a defining moment for both the skate and music communities, embodying the spirit of “Never Been Done” and setting the stage for future cultural revolutions.

With LaRussell and EARTHGANG leading the charge, and a roster of world-class skaters ready to thrill the crowds, Long Beach is about to witness a weekend where boundaries are pushed, new connections are made, and the next chapter in skate and sound culture is written—one trick, one beat, and one bold idea at a time.