Food-tech giant Zomato has officially rebranded itself as Eternal Ltd, marking a historic transformation for the company beyond its roots as merely a food delivery service. The announcement made on February 6, 2025, highlights Zomato’s evolution as it seeks to broaden its business horizons.
Deepinder Goyal, the Group CEO and Co-founder of Zomato, communicated this significant change through a letter to shareholders, illustrating how the company has grown and adapted to changing market needs. "When we acquired Blinkit, we started using 'Eternal' internally to distinguish between the company and the brand/app. We also thought we would publicly rename the company to Eternal the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there," Goyal stated. This pivotal moment marks not just a rebranding, but also the formal recognition of the company's diverse operational spectrum.
While the Zomato app will retain its name, the corporate identity will now be reflected as Eternal, with the stock ticker changing from ZOMATO to ETERNAL. This measure aligns with the company’s strategy to strengthen its market presence as it aims to oversee multiple businesses: Zomato, Blinkit, District, and Hyperpure. Blinkit, the quick-commerce platform, has been instrumental in this transition, rapidly growing and poised to eventually eclipse the food delivery segment as the main revenue driver.
Historically, Goyal reminisced about Zomato’s humble beginnings as Foodiebay back in 2007, starting as a simple website aimed at uploading restaurant menus rather than seeking to generate revenue. The name change signifies more than just branding; it embodies the company's mission: creating lasting value and enduring relevance. "This isn’t just a name change; it is a mission statement. A reminder etched onto our identity..." Goyal elaborated, expressing the weight of the new name.
The transition has been approved by Zomato’s board, with expectations for final shareholder approval soon. "Eternal is a powerful name, and to be honest, it scares me to my core. It carries both promise and paradox," Goyal remarked. He emphasized the need for the corporation to live up to the name, which embodies ambitions of permanence and success.
Zomato’s strategic pivot also aligns with broader market trends, where the quick-commerce sector is rapidly transforming the retail dynamics, resulting from growing consumer demand for faster services. Historically doubtful about the acquisition of Blinkit, investors now seem more encouraged as Blinkit leads the company’s growth, diversifying their efforts beyond food delivery.
Currently, Eternal Ltd will encompass four main business units: Zomato, focusing on food delivery and restaurant discovery; Blinkit, which serves quick commerce needs; District, catering to live events; and Hyperpure, responsible for B2B restaurant supplies. Each unit operates with its respective CEO, embedding flexible leadership within the corporate structure.
Goyalar added, "We shape our institutions, and then they shape us," underlining the prominence of Eternal’s branding within the strategic framework of the company’s future. He underscored the vision driving this transformation—a commitment to endure not just through present prosperity but by ensuring effective operations and responsible service delivery.
This evolution is indicative of Zomato’s adaptability within the rapidly changing food-tech sector. The change is expected to spark renewed interest from investors, potentially broadening their base and creating more opportunities as Zomato refines its identity around the promising changes shaped by the acquisition of Blinkit.
Finally, as Zomato—now Eternal—prepares for this new chapter, Goyal expressed hope and ambition for the future, stating, "A company has multiple founding moments, and I hope this change is another one in our future.” With the approval process underway, stakeholders are watchful of the impending adjustments and the new identity of what was once Zomato.