Food-tech giant Zomato has officially announced its rebranding to "Eternal Ltd.," marking a significant evolution as the company aims to diversify beyond its well-known food delivery services. The monumental announcement was made on February 6, 2025, by founder and CEO Deepinder Goyal, who described the new name as reflective of something greater and more ambitious.
"We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future," Goyal elaborated, noting the internal shift began right after their acquisition of Blinkit, the quick-commerce unit, over two years ago.
The rebranding highlights the strategic transformation of Zomato from merely offering food delivery to encompassing four key business segments: its original food delivery service, Blinkit's quick commerce, District’s live events initiative, and Hyperpure’s kitchen supplies. This diversification reflects the changing market dynamics and the company’s desire to remain competitive.
Notably, the announcement included plans for the corporate website to transition from zomato.com to eternal.com, with the stock market ticker changing from ZOMATO to ETERNAL. Goyal emphasized, "Our Board has approved this change today and I request our shareholders to also support this change. If and when it is approved, our corporate website will transition from zomato.com to eternal.com. We will also change our stock ticker from ZOMATO to ETERNAL."
This shift toward Eternal Ltd. does not just mark the renaming of the parent company; it is also emblematic of the broader vision Goyal has for the organization. He stated, "Eternal is a powerful name, and to be honest, it scares me to my core. It is a tall order to live up to… our immortality stems from our mortality..." Goyal asserts this perspective will serve as both the company’s guiding principle and its mission statement moving forward.
Deepinder Goyal reflected on Zomato's incredible growth and transformation since its inception—"Zomato is an accidental company," he recalled, highlighting how it was initially started out of a desire to serve, emphasizing the importance of community and connection through food. "We have shown people from ordinary backgrounds can come together, defy the odds, and create large-scale impact" he said, underscoring the progressive narrative of the brand.
Investor interest has surged since the acquisition of Blinkit, which has managed to change the dynamics of grocery delivery and push competitors like Amazon and Walmart's Indian arms to follow suit. This shift from skepticism to growing interest indicates confidence among stakeholders about Zomato's multi-faceted growth potential.
Goyal expressed optimism for the future, as he envisions Eternal not merely as the company but as an ambitious mission to last for generations: "The day we think we will last forever simply because we declare it, we begin our end. To work at Eternal will be to wake up every day knowing our forever is earned…"
The company’s focus on internal operations and its new name aim to distinguish between the overarching corporation and its product offerings, ensuring clarity as it expands. Zomato's transition to Eternal Ltd. positions it to embrace its rapid expansion aspirations, inviting shareholders and customers alike to witness the transformation.
The rebranding parallels trends seen among technology giants, with companies like Google and Facebook adopting parent company names to reflect their diverse activities—Google becoming Alphabet Inc. and Facebook transitioning to Meta to embrace new directions.
Reflecting on Zomato's history and future, Goyal remarked, “A company has multiple founding moments, and I hope this change is another one… We can create businesses considered timeless beyond any one lifetime.”
With Eternal Ltd., Zomato stands poised on the brink of broader horizons, making it clear: it's more than just food delivery—it’s about creating lasting impacts through diverse products and services. This endeavor demonstrates the firm's commitment to innovation, evolution, and long-term sustainability as it crafts its legacy for the future.