Louis Vuitton is set to welcome the New Year with the thrilling relaunch of its iconic collaboration with Japanese artist Takashi Murakami, celebrating two decades since its original debut. The much-anticipated collection, featuring the talented Zendaya as its leading face, is poised to captivate fashion enthusiasts once again.
Originally unveiled back in 2002 during Paris Fashion Week under the creative direction of Marc Jacobs, the collaboration showcased the renowned Monogram Multicolore designs, which quickly became fashion staples. Fast-forward to 2025, and the re-edition of this timeless collection will include over 200 pieces, showcasing everything from chic handbags to playful accessories, including shoes, silk scarves, and even perfume bottles.
The collection officially launches on January 1, 2025, with items harkening back to the Y2K nostalgia, encapsulating the vibrant, whimsical aesthetic of Murakami's artistry. Zendaya, who was only eight when the original collection launched, embodies the modern energy of this collaboration. Styled by her longtime fashion partner Law Roach, Zendaya is featured throughout the promotional campaign, modelled against stunning backdrops of city skylines and colorful interpretations of Murakami's iconic floral motifs.
The campaign promises to be as extensive as the collection itself, with Zendaya appearing not only in stunning images shot by renowned photographers Inez and Vinoodh but also starring in two short films. One cinematic piece showcases Murakami sending Zendaya a retro, flip-top mobile phone, from which characters joyfully burst out, creatively merging past inspirations with present-day flair.
With the collection aiming to connect with both long-time fans and newcomers alike, the launch will be celebrated through pop-up activations across seven major cities worldwide, including New York, London, Seoul, and Milan. These immersive installations will feature engaging experiences such as themed cafes and interactive art displays, making the relaunch of this beloved collaboration even more special.
The vibrant re-edition collection includes beloved designs such as the Keepall and Coussin bags, now reimagined with bold, multicolored motifs. Each piece serves as not only luxurious fashion but also as art, with every item reflecting the fusion of couture and creativity.
Commenting on the initiative, Pietro Beccari, chairman and chief executive officer of Louis Vuitton, remarked, “Young people are reviving the Y2K era, and we want to connect with them through this re-release.” This sentiment echoes the current trend among younger generations who are increasingly drawn to nostalgic designs.
Murakami, known for his Superflat art philosophy, stated, “It just seemed like a very natural thing” to revive the collaboration as he reflects on its significance. With the original collection generating over $300 million within its first year and remaining highly sought-after on the resale market, it's clear this revival is driven by both market demand and admiration for the original artistry.
The new collection not only revisits the classic Monogram Multicolore but also introduces fresh concepts, including playful accessories and exciting novelties like Murakami-themed trading cards set to thrill younger audiences. Items like the 6AM Mule and the Capucines East-West Mini continue to exhibit Louis Vuitton's unrivaled craftsmanship.
For the pop-up events, shoppers will have the opportunity to engage with unique experiences, offering everything from free cleaning services for their original pieces to quirky collectibles like Tamagotchis and stickers as rewards with their purchases.
Starting January 1, the Louis Vuitton x Murakami collaboration's first drop will offer the reimagined collection on the brand's website, followed by subsequent releases set for March. The collection aims not just to sell products but to tell stories and captivate consumers with its rich narrative.
This collaboration highlights the enduring nature of artistic partnerships within the fashion industry, reaffirming Louis Vuitton’s status as not just a luxury brand, but one deeply intertwined with contemporary culture. Beccari’s commitment to merging fashion and art showcases the brand's forward-thinking approach during challenging times for the luxury market.
Indeed, the Louis Vuitton x Murakami partnership exemplifies how creativity and innovation can lead to immense success across generations, turning runway dreams and nostalgic hopes for fashion aficionados everywhere.
