Zendaya has taken her collaboration with the Swiss sportswear brand On to new heights with the launch of the "Zone Dreamers" campaign, a bold initiative that fuses retro-futuristic aesthetics with cinematic storytelling and high-impact fashion. The campaign, which premiered on April 17, 2025, showcases Zendaya in a dramatic transformation as an intergalactic explorer, complete with a striking pixie cut and Star Trek-style prosthetic ears.
The short film, directed by the talented Nadia Lee Cohen and styled by Zendaya's frequent collaborator Law Roach, features the actress and her crew embarking on a thrilling adventure aboard a spaceship. Throughout this journey, they don pieces from On's Spring/Summer 2025 collection, including the Studio Knit bodysuit and the Cloudzone sneakers. "Zone Dreamers was a joy to create," Zendaya expressed. "I loved working with On to bring something so creative and unexpected to life. Collaborating with Nadia for the first time brought such a unique energy to the set, and working with Law— as always—made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new."
Since becoming an ambassador for On in June 2024, Zendaya has been instrumental in the brand's evolution, participating in campaigns that celebrate movement and human connection. Her narrative-driven approach and fashion influence have allowed On to explore exciting new creative dimensions, solidifying its presence in the athleisure market and beyond.
The campaign's tagline, "If you want to go far, go together," encapsulates the spirit of collaboration and adventure that Zendaya and her crew embody. The visually stunning trailer, described as "the greatest movie never made," gives viewers a glimpse into a world where fashion meets exploration, and serves as a testament to the innovative direction On is taking.
In the promotional materials released alongside the campaign, Zendaya showcases her ability to pull off various looks, proving her versatility as a fashion icon. One behind-the-scenes clip features her modeling the Knit Bodysuit while offering a fun tutorial on achieving a cosmic aesthetic. Interestingly, the eye-catching space ears featured in the campaign were Zendaya's own creation, adding a personal touch to her character.
The Cloudzone sneakers, priced at $140, are designed for both style and comfort, featuring On’s CloudTec cushioning for a soft, effortless feel. The Studio Knit Bodysuit, retailing at $150, is a seamless, sculpting one-piece that emphasizes fluid motion and confidence, making it a standout in the Movement Lifestyle Collection.
As Zendaya continues to film the highly-anticipated third season of HBO's "Euphoria," her partnership with On has not only enhanced her fashion portfolio but has also allowed her to explore new creative avenues. The ambitious "Zone Dreamers" campaign coincides with significant events in the aerospace industry, such as the recent all-female crewed Blue Origin mission, further emphasizing the theme of empowerment and exploration.
However, not all reactions to Zendaya's new look have been positive. The actress's bold hairstyle and alien-inspired features have sparked a mix of admiration and criticism among fans. While many praised her edgy transformation, others expressed their disapproval on social media. One fan excitedly commented, "I’m boutta get a bowl cut again," while another stated, "Zendaya is just built different. always serving looks!" In contrast, some users did not hold back their negative opinions, with comments ranging from dismissive to outright rude.
Despite the backlash, Zendaya has chosen to remain above the fray, not engaging with the negative comments but allowing her supporters to defend her. The mixed reactions highlight the challenges faced by public figures, particularly women in the spotlight, as they navigate the complexities of public perception and social media.
The "Zone Dreamers" campaign not only marks a significant milestone in Zendaya's career but also represents a broader cultural moment where fashion, technology, and storytelling intersect. As On continues to push boundaries in the sportswear industry, Zendaya's influence as a co-creator and ambassador will undoubtedly play a crucial role in shaping the brand's future.
With the "Zone Dreamers" campaign, Zendaya has once again proven her ability to captivate audiences, not just through her acting but also through her powerful presence in the fashion world. As she embarks on this new cosmic journey with On, fans and fashion enthusiasts alike are eager to see where this collaboration will lead next.
