Hyderabad: Zee Telugu is gearing up for a blockbuster entertainment lineup to kick-start the month of March. The channel is all set to telecast the most-awaited world television premiere of Sankranthiki Vastunnam on 1st March at 6 PM, followed by the launch of Zee Telugu Super Serial Championship on 2nd March at 6 PM, where the popular serial teams will go against each other to win the championship title.
But there’s more to the entertainment lineup! Zee Telugu is launching the family entertainer fiction show – Lakshmi Nivasam, which tells the compelling narrative of the enduring love story of a middle-class couple and their pursuit of lifelong dreams, on 3rd March, airing every day at 7 PM.
Zee Telugu, known for its inventive programming, is excited to premiere Sankranthiki Vastunnam, starring Victory Venkatesh, Aishwarya Rajesh, and Meenakshi Chowdary. The movie had a phenomenal theatrical release and now viewers can catch it from the comfort of their own homes. Produced by Dil Raju’s Sri Venkateshwara Creations, this gripping storyline made this Anil Ravipudi-directed film one of the biggest box office hits of 2025, following its theatrical debut on January 14.
Adding to this weekend's entertainment bonanza, Zee Telugu is set to launch one of its most awaited non-fiction shows, Super Serial Championship, on 2nd March at 6 PM. Hosted by Anchor Ravi and Ashu Reddy, the show will feature 16 Zee Telugu fiction show teams competing head-to-head for the championship title. Celebrities including Actor Srikanth, Actress Roja, Raasi, Director Anil Ravipudi, and Sankranthiki Vastunnam fame Bulliraju graced the launch episode as special guests.
With unlimited fun, exciting challenges, and games on the line, the battle for the championship title promises to be thrilling. The Super Serial Championship will air every Sunday at 9 PM, starting the upcoming Sunday.
The entertainment doesn't stop there for Zee Telugu viewers. The network is also introducing a new fiction show – Lakshmi Nivasam. This series follows the lives of Lakshmi and Srinivas, who overcame family adversity for their love 35 years ago. The show intricately explores modern family dynamics, as Srinivasa's retirement fund becomes the focus of conflict between his aspirations of building their dream home and the expectations of their children.
The narrative beautifully showcases how Lakshmi balances her husband’s ambitions alongside their daughters’ marriage plans, offering insights on love, family, and societal pressures. The show is not to be missed, with its launch on 3rd March at 7 PM!
With the win of Lakshmi Nivasam, there will be minor adjustments to the telecast timings of existing Zee Telugu fiction shows. Beginning March 3, Nindu Noorella Savasam will air at 6:30 PM, Maa Annayya will show at 6 PM, and Chiranjeevi Lakshmi Soubhagyavathi will now be on at 3:30 PM. Mark the new timings and prepare for consistent entertainment with Zee Telugu!
Get ready to enjoy the triple dhamaka entertainment with Zee Telugu on March 1, 2 & 3!