The Zamora Wine Routes, alongside the Arribes Wine Route, made significant strides at the recent Wine Week of Oporto, solidifying their presence within the international wine tourism scene. This event, which took place from February 16 to 23, 2025, gathered viticulture and tourism professionals from around the globe, serving as a pivotal platform for networking and promotion.
Representatives from Zamora participated enthusiastically, engaging with over 40 business-to-business (B2B) meetings. These interactions were instrumental not only for establishing commercial relationships but also for showcasing the cultural and gastronomic richness of the Zamora province. "The event has allowed us to share experiences and emphasized how wine can enrich travel experiences, highlighting the beauty of our region," stated participants involved at the event.
The prominent display of the Zamora and Arribes Wine Routes is supported by the Junta de Castilla y León and the Zamora Provincial Council. This collaboration was noted as fundamental for facilitating participation in such significant promotional activities, which are key to advancing the region's wine tourism. According to local officials, this event marks another record year for participation and outreach, increasing global interest from regions such as the United States and Brazil, who are becoming more attracted to Zamora's wine tourism linked to the Douro River.
The Wine Week of Oporto proved not only to be an opportunity for commercial exchange but also for promoting the extraordinary quality of Zamora wines. The event illustrated how these wines are deeply intertwined with the cultural heritage, traditions, and scenic landscapes of the region. Attendees noted, “Wine serves as a common thread, forging memorable experiences for visitors, all centered around exquisite local vineyards.”
The festival also enabled participants to highlight the unique offerings of the Zamora wine sector, aiming to attract more tourists and driving economic and cultural tourism growth within the area. The focus on wine as an integral part of travel experiences emerged as one of the core themes of the event, as evidenced by presentations and discussions throughout the week.
This year’s participation at the Wine Week of Oporto underlines the growing global reputation of the Zamora Wine Routes, fostering connections with international tour operators and opening new promotional avenues for the region. The success seen this year is being attributed to the intertwined efforts and unwavering support from local government institutions, as well as the dedication of all stakeholders involved.
Zamora's efforts do not stop at this year’s event; the representatives stress the importance of maintaining momentum. “We realize the value of sustaining our presence at such international events. This is merely one step on our road to enhancing Zamora's standing as a premier wine destination. We are committed to showcasing our heritage, gastronomy, and most of all, our remarkable wines,” remarked one of the local wine producers.
With the Wine Week concluding on a high note, participants are already planning strategies for future events. The success achieved not only paves the way for future collaborations and partnerships but also nurtures lasting relationships with key industry players. The local government and wine authorities are optimistic about continuing to leverage these opportunities for Zamora, reinforcing the idea of wine tourism as pivotal to the province's economic and cultural vitality.
Engagement initiatives stemming from the Wine Week will focus on developing marketing campaigns aimed at attracting more diverse tourist demographics, ensuring the region's wines and the stories behind them continue to reach international audiences. The concerted effort to showcase Zamora—its wines, its landscapes, and its cultural treasures—is set to continue shaping the future of enotourism, highlighting not just commercial success, but the crafting of unique experiences for all who visit.