Who could have guessed it? An 80-something grandmother from rural Zambia named Margret Chola has become the internet's newest style sensation, turning heads and breaking expectations with her vibrant fashion choices. Known lovingly as "Legendary Glamma," Margret has captivated over 225,000 followers on Instagram, showcasing her unique blend of traditional and contemporary styles.
This unexpected rise to fame began quite simply. During her granddaughter Diana Kaumba's visit to Zambia, the pair embarked on what was initially intended to be just another fun photo shoot. But as they delved deep, the concept blossomed. Diana, a stylist based in New York City, had brought along several carefully chosen outfits, some of which she hadn’t had the chance to wear. Channeling her late father’s flair for fashion, she thought, “Why not have Grandma model these?”
Margret, affectionately called "Mbuya" (which means grandmother in Bemba), was all-in. "I wasn’t doing anything at the time,” she recalled with a chuckle. “So I just said: ‘OK. If that's what you want to do, let’s do it — why not? You will miss me when I die, and at least this way, you’ll have something to remind you of me.'" And just like magic, the digital runway came alive.
The series aptly named the "Granny Series" was grounded not only in its whimsical nature but also sought to capture the dynamic blend of Margret’s charismatic personality, her age, and the joyful essence of fashion. A playful photoshoot quickly turned viral, catching the attention of people globally who were drawn to Margret’s spirit and style.
Empowered by her emotional connection to the outfits — especially as they were imbued with memories of her beloved father — Margret began transforming. "I feel different, I feel new and alive in these clothes," she shared with radiant enthusiasm. "I feel like I can conquer the world!" Her infectious confidence has not merely made her another trend; it demonstrates how fashion transcends age.
Through the Granny Series, Margret aims to dismantle stereotypes around aging. She cleverly pairs her outfits with her rural life backdrop, wearing everything from shimmering silver pantsuits to colorful chitenge — the traditional Zambian cloth. One particularly iconic photograph captures her lounging on a plush coach wearing oversized green sunglasses, adorned with layers of sparkling jewelry, solidifying her status as both glamorous and affectionate.
Her granddaughter Diana expressed hopes beyond mere aesthetics or followership. “I hope this project reminds people of the impact older generations can have,” she remarked. It’s not merely about the clothes; it’s about creating lasting memories. The emphasis is placed on collection, love, and respect for the wisdom and experiences the elderly pass along.
Margret's personal story offers insight as well. Living on her farm near Lusaka, she embodies resilience, much like her outfits meld together vibrant hues symbolizing life, and the pieces often tell their own stories. Her wisdom shines through her playful quotes: "Always forgive yourself for whatever mistakes you made. You can never change your past — but you can change your future."
The success of the Granny Series is not just about Margret’s rising fame. It signals cultural battles and communal values, reminding society of the importance of intergenerational relationships. Diana has often shared how these exchanges have deepened their bond during their creative explorations.
Margret’s new role as a fashion icon has ignited conversations about individuality and liberally embracing oneself at every age. "Live your life and don’t worry about being judged by society,” she offers as advice. “You can never change your past, but you can change your future." This mantra reverberates loudly, particularly amid conversations addressing beauty standards and ageism.
Whether dazzling the audience with her vibrant clothing combinations or uplifting spirits through her genuine joy, Margret Chola has made it clear — aging doesn’t diminish beauty. If anything, it deepens it. And as people begin to notice the depth and dynamic alterity of styles across generations, upcoming fashion statements may be about not just how clothes are worn, but who wears them and the stories they tell.
Margret has certainly overridden the traditional image of beauty and style, reminding us all, "Fashion icons don’t have to be young. Sometimes, they're grandmas with hearts – and wardrobes – full of surprises!" She continues to inspire countless individuals, urging them to embrace their originality and the beauty of each wrinkle, laugh line, and memory seam along the way.
To follow more of Margret's fabulous daily outfits, check her out on Instagram, where she continues to inspire so many with her wholesome messages and breathtaking sense of style.
