Yuzuan, the popular shabu-shabu and sushi restaurant chain operated by Monogatari Corporation, has made waves by serving over 260,000 plates of its "beef tongue shabu-shabu" since the promotion began. This limited-time offer has captivated the taste buds of many diners, showcasing the restaurant’s unique blend of high-quality ingredients and innovative preparations.
The "beef tongue sukiyaki course," which features this special dish, has been running since early March and is expected to continue until early April 2025. The exact end date, though, remains uncertain as it will depend on stock availability. With its thin slices cut to perfection at 0.9 millimeters, the beef tongue is crafted to retain its tenderness and flavor, offering patrons both richness and culinary satisfaction.
Priced at ¥4,980 (¥5,478 including tax), the "beef tongue sukiyaki course" provides exceptional value for those seeking to indulge without breaking the bank. For those who prefer to sample just the beef tongue shabu-shabu on its own, it is available as a single item for ¥490 (¥539 including tax). Yuzuan’s commitment to quality and customer enjoyment is evident, reflected by extensive menu options and diverse choices.
What sets Yuzuan apart isn't just the beef tongue. Diners can also indulge themselves with assorted dishes such as black beef shabu-shabu, sushi selections including chutoro (medium fatty tuna) nigiri, and seasonal offerings like bonito sashimi. With well over 120 items on its menu, the restaurant guarantees diners can enjoy their fill of fresh and flavorful fare.
The "Seasonal Yuzuan Course," regarded as the restaurant's most popular offering, allows all-you-can-eat access to high-quality beef shabu-shabu and over 30 varieties of sushi. Priced at ¥3,280 (¥3,608 including tax), this course continues to attract attention for its extensive options.
To cater to varying preferences, Yuzuan also provides weekday lunch specials at competitive rates. One can partake in the all-you-can-eat lunch experience starting at ¥2,380 (¥2,618 including tax) or, for lighter meals, opt for the "Seasonal Matsuhana-do Lunch" priced at ¥1,090 (¥1,199 including tax).
"The beef tongue's rich flavor and smooth texture make it enjoyable for everyone," said Monogatari Corporation representatives, underscoring the dish's mass appeal. This emphasis on creating memorable dining experiences remains at the heart of Yuzuan's service philosophy.
Founded back in December 1949 and officially established as Monogatari Corporation in September 1969, the company has upheld traditions of Japanese culinary arts. Representing over 700 restaurants across Japan and 40 locations overseas as of February 2025, the establishment has become synonymous with quality dining experiences. Their various brands, including Yakiniku King and Marugen Ramen, speak volumes about their operations and commitment to culinary excellence.
Yuzuan, as one of the key players in the food entertainment space, has continually evolved its offerings, focusing on both sustainability and customer satisfaction. The option of ordering through touch panels and having food delivered table-side enhances the customer's comfort, allowing them to enjoy their meal without interruption.
On celebrating special occasions like birthdays, Yuzuan provides customized experiences through their birthday bonus plan (reservation required). This adaptability emphasizes their aim to become the go-to choice for all dining situations—whether casual or celebratory, for families or large gatherings.
Promotion of the "beef tongue shabu-shabu" will continue until supplies last, which makes it the perfect opportunity for food enthusiasts to explore and experience this delicacy. For those considering dining out at Yuzuan, it is highly recommended to check availability online and confirm selections to avoid disappointment.
With the rich tradition of culinary excellence, innovative dining experiences, and loyalty to quality ingredients, Yuzuan continues to set the bar for Asian dining experiences across the region. For more details about their menu and store locations, customers can visit their official website or follow their social media platforms.
