Japanese pop artist Yuta Kishi, known for his role as a member of the group Number_i, has recently been named the first Japan Ambassador for Hyatt's "World of Hyatt." His appointment, announced on December 19, 2024, coincides with the launch of the company's new advertising campaign titled "Be More Here" (もっと、ここで), which emphasizes the enriching experiences of traveling and staying at Hyatt properties.
On his Instagram stories, Kishi expressed excitement about his new role. "Please check it out!!!!!!" he urged his fans, reflecting his enthusiasm for the collaboration with the renowned global hospitality brand. Hyatt, which operates over 1,350 hotels and all-inclusive resorts across 79 countries, launched this campaign to connect with potential guests and highlight the unique experiences its brand offers.
The campaign aims to showcase the essence of travel, focusing not just on the luxury of accommodations but also on well-being and personal growth through travel experiences. Kishi will star in a 15-second brand movie promoting the campaign. The video will premiere on December 20, 2024, displayed across prominent screens at Roppongi Hills Metro Hat Vision, followed by broadcast at Toranomon Hills Station Vision from December 30, 2024. This high-profile exposure aims to engage audiences effectively, pairing Kishi's star power with Hyatt's hospitality message.
Hyatt has carved out its niche by prioritizing individuality and luxury across its various brands, such as Andaz, Grand Hyatt, and Park Hyatt. With Kishi's appointment, the brand aims to underline its commitment to providing rich and meaningful travel experiences rather than just luxury accommodations. Kishi's background as an artist is expected to bring fresh perspectives to this role, fostering connections with younger audiences who are increasingly seeking experiences over material possessions.
Fans have taken to social media to celebrate Kishi's appointment, with messages of support pouring in. Comments such as, “Congratulations, Kishi-kun!” and “I need to become a member of Hyatt!” reflect the enthusiasm and connection fans feel with him as he embarks on this new venture. One fan noted, “I feel like I'm traveling with Kishi-kun after watching the movie,” indicating the strong bond between Kishi and his audience, which Hyatt hopes to leverage through this partnership.
Hyatt's global "Be More Here" campaign invites guests to leverage their travel experiences fully. It aims to create meaningful moments through unique experiences offered by Hyatt's global hospitality network, promoting well-being and personal growth. The campaign's rollout began earlier this year globally and has progressively reached the Asia-Pacific region since June. The strategic choice of Kishi as the brand ambassador aims to resonate with audiences, especially younger demographics, and encourage them to explore and value their travel opportunities.
Reflecting on his new role, Kishi commented, "For me, traveling is time to deeply confront myself. It's when I reflect on who I am and absorb new experiences, which I think are significant moments. I hope to keep challenging myself and growing, sometimes relaxing as well." This thoughtful insight offers fans and guests alike the essence of what Hyatt aims at fostering: not just stayovers, but transformative experiences.
Hyatt’s decision to incorporate Kishi as its ambassador can be seen as part of its growing strategy to appeal to the local market and establish its brand as not just hospitality services but as part of its guests' lifestyle. This approach is something those involved at Hyatt continually focus on, seeking to transform hotel stays from ordinary experiences to enriching ones.
The collaboration marks the beginning of what promises to be an engaging relationship between Kishi and Hyatt, filled with initiatives and promotions aimed at highlighting the beauty of travel and wellness. Through Kishi’s ambassadorial role, Hyatt seeks to connect deeply with its clientele, emphasizing the dual benefits of well-being and personal connection through unique, international experiences.
Looking forward, many are eager to see how Kishi translates his artistic vision to the brand's narrative, fostering a new generation of travelers who value experiences and emotions over material possessions. This shift aligns well with Hyatt's philosophy, as they commit to enhancing the travel experience for their guests by focusing on personal well-being and satisfying curiosity.
With the combination of Kishi’s star appeal and Hyatt's hospitality ethos, the "Be More Here" campaign is set to create waves within the hospitality sector, rewarding guests with more than just accommodations; it promises memorable journeys filled with growth and cultural exploration.
Indeed, Yuta Kishi's role as Japan's first World of Hyatt Ambassador not only signals his rise as a multifaceted entertainer but also marks Hyatt's commitment to integrating cultural touchpoints and personal narratives within its brand, pushing the boundaries of traditional hospitality.
