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16 December 2024

Yoshinobu Tsutsui Set To Lead Keidanren

Dai-ichi Life Insurance Chairman to Break Tradition as Financial Sector Head

Keidanren, Japan's influential business federation, is poised to usher in significant leadership change as it prepares to appoint Yoshinobu Tsutsui as its next president. Tsutsui, who is currently the chairman of Dai-ichi Life Insurance and serves as the vice-chairman of Keidanren, is expected to succeed Masakazu Tokura, who will step down from his role when his term concludes in May 2025.

This decision marks a notable departure from the organization's long-standing tradition of appointing presidents predominantly from the manufacturing sector. It will be the first time in Keidanren's history for the presidency to be held by someone from the financial industry. According to insiders, this change is intended to adapt to the current economic climate and leverage financial insights for broader social issues.

The formal announcement is anticipated to occur at Keidanren's upcoming meeting of the chairman and vice-chairmen scheduled for January 2025, with Tsutsui officially taking office at the regular general meeting later the same year. The federation's leadership shift has been well-received, with many believing Tsutsui's expertise will prove beneficial.

Tsutsui, who has helmed Dai-ichi Life since 2011 and became its chairman in 2018, has been recognized for his forward-looking approach. He played a key role as the first chairman of the GX Promotion Organization, which was established to support Japan's decarbonization efforts, reflecting his commitment to integrating broader societal issues within corporate governance.

One significant aspect of this transition is Tsutsui's extensive background. Hailing from Hyogo Prefecture, he graduated from Kyoto University and embarked on his career en route to guiding Japan's major insurance company through substantial market changes. His leadership at Dai-ichi Life, including the acquisition of Mitsui Life Insurance in 2015, has showcased his ability to navigate complex business landscapes.

“I want to have a long-term view and oversee the entire nation,” Tsutsui stated during his appointment as Keidanren's vice-chairman last year, echoing his commitment to tackling major economic and social challenges Japan faces today.

Tokura, who has served as Keidanren’s president since June 2021, had previously remarked on the evolution of the federation’s leadership. He highlighted the need for visionary leadership capable of cutting across various industries, saying, “I no longer think we should be bound solely by manufacturing. We should select appropriate leaders from various fields.”

Notably, this shift takes place against the backdrop of Japan’s economic recovery efforts, which have been complicated by sustained inflation and external pressures, including geopolitical commitments. Tsutsui's unique perspective from the life insurance sector is expected to bring fresh insights and strategic directions to Keidanren as it strives to adapt to these challenges.

With Tsutsui's impending leadership, stakeholders are hopeful about the federation's ability to influence necessary reforms and become more proactive about pressing global issues like sustainability and corporate social responsibility. His tenure could well redefine the organization’s approach to these fecund areas.

Keidanren's weight and influence within Japan's economy cannot be overstated. It plays a pivotal role as the voice of the business community and has historically been instrumental in shaping economic policy through its membership's collective voice.

Tsutsui has emphasized his desire to maintain continuity and collaboration with global initiatives, stating, “I want to bring together different sectors to address long-standing economic disparities and promote sustainable growth.” Such statements have positioned him as a forward-thinking leader ready to tackle the complex realities of Japan's economy.

While the official transition of power is still months away, the business community is already buzzing with discussions on what Tsutsui's presidency could mean for corporate governance and the overall economic climate. His tenure may signal a new era for Keidanren, one focused on broadening its base and relevance amid shifting economic landscapes.

With Yoshinobu Tsutsui set to become the first leader from the financial sector, many are watching closely to see how he will integrate key financial and social perspectives. His readiness to address these issues could make him one of the most significant figures within Japan's business circles for years to come.

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