Yesha Sagar, the representative of the Chittagong Kings, left Bangladesh midway through the tournament after the renowned social media influencer failed to comply with the Kings' notice, sparking new controversy in the current edition of the Bangladesh Premier League (BPL). Yesha, known for her work as a Canadian model and fashion influencer, was engaged by the Kings to participate actively during the tournament, producing promotional content for their social media channels.
Things took a shocking turn for Yesha when she received formal notice from the Chittagong Kings accusing her of neglecting her duties. The notice, attributed to Chittagong Kings' owner Samir Kader Chowdhury, stated, "According to Clause 9 of the contract, you (Yesha) have failed to perform your duties, and... Your failure to comply has caused financial and reputational damage to the franchise." Notably, the franchise expressed disappointment over her absence from pivotal events, such as the official sponsorship dinner and completing necessary promotional materials.
Upset by these accusations, Yesha decided to leave Bangladesh without responding to the notice. Reports indicate she has since moved on to host the Legends 90 League, flying to India shortly afterward. This hasty exit left fans and followers questioning her departure from BPL 2025, during which she was significantly involved as the face of the Chittagong Kings.
This drama is not isolated. The BPL has experienced its fair share of controversies, with another recent incident including the owners of Durbar Rajshahi opting not to pay their foreign players. That led to their withdrawal from matches, highlighting systemic issues with player payments and the management of franchises within the league. Tom Moffat, Chief Executive of the World Cricketers Association, warned the Bangladesh Cricket Board about the repercussions of non-payments, stressing the potential detraction of top international players from the competition if such practices continue.
Yesha Sagar has certainly made waves beyond her role as part of the Chittagong Kings. She began her career as a model and later transitioned to sports presenting, gaining popularity for her work across various leagues, including the Global T20 Canada and Uttar Pradesh T20 League. The fallout from BPL 2025, marked by her sudden departure amid mounting pressure, raises questions about the responsibilities of social media influencers and contractual commitments.
Moving right along, there’s more to Yesha’s story. She is not only recognized for her appeal on social media, where she boasts over 1 million followers, but for her multifaceted talent, which includes being featured in numerous music videos over her career. Yesha’s social media presence has made her quite the influencer, often collaborating with fitness brands, showcasing her interest and engagement with health-related content.
Born and raised in Punjab, India, Yesha moved to Toronto, Canada, for her academics in 2015. Her educational background laid the groundwork for her dynamic career as she explored different fields ranging from modeling to fitness and eventually sports presentation. This diverse experience gives her unique insight, allowing her to capture the attention of varying audiences, especially during high-profile events like the BPL.
While the uncertainty around her professional standing with the Chittagong Kings remains unresolved, what’s next for Yesha Sagar is still to be revealed. The legal notice served by the Kings required Yesha to respond, opening up avenues for potential reconciliation or resolution concerning her departure. For now, the sports community awaits definitive updates on any progress between Yesha and the Chittagong Kings.
With whispers of contractual obligations and influencer responsibilities filling the air, one thing is clear: Yesha’s departure from BPL 2025 has shone a light on the intricacies of sports partnerships and the potential hanging ramifications for influencers managing their commitments. Fans of both Yesha and cricket will be watching closely as the story develops.