In a recent statement, Kim Eung-seo, the owner of the popular pork cutlet restaurant Yeondon, addressed swirling rumors regarding his relationship with Baek Jong-won, the head of The Born Korea. On April 18, 2025, Kim took to Instagram to clarify misunderstandings, particularly those stemming from claims about his restaurant's financial performance during the COVID-19 pandemic.
Kim revealed that he had seen online comments suggesting that Yeondon's profits were significantly lower compared to its sales in 2021. He explained that the pandemic severely impacted the restaurant industry, making it impossible to increase sales or reduce expenditures during that time. "There was a rumor that profits were significantly lower compared to sales in 2021," Kim stated, adding, "It was not a situation where sales could be increased due to Corona, and there was no way to reduce expenditures." He expressed that he had never felt distressed by these financial challenges.
Despite the difficulties posed by the pandemic, Kim emphasized that Yeondon has since recovered, thanks largely to the support of Baek Jong-won. He noted that with Baek's assistance, he was able to move to a larger location, which has led to a significant increase in both sales and profits. "After that, I moved to a larger store with the help of Baek Dae-pyo, and now sales and profits have increased significantly. I have received a lot of help from Baek Dae-pyo in the past and now," he affirmed.
Kim's relationship with Baek began in 2018 when he appeared on Baek's SBS program "Golomok Restaurant." The show helped elevate Yeondon's profile, leading to its relocation near The Born Hotel in Jeju Island in 2019. Kim expressed gratitude for Baek's ongoing support, saying, "Thanks to Baek Dae-pyo's help, I have settled down well in Jeju Island and am living happily."
However, the recent controversies surrounding The Born Korea have led to speculation about the nature of Kim's relationship with Baek. Various allegations have surfaced, including claims of safety management violations and unethical behavior involving employees. Some YouTubers have even suggested that Kim is being exploited for promotional purposes related to The Born Hotel, prompting Kim to directly address these claims.
In his Instagram post, Kim insisted that the rumors of discord between him and Baek were unfounded. He stated, "I have never suffered a loss because of this," reinforcing the notion that their partnership is based on mutual benefit rather than exploitation.
In addition to addressing the rumors, Kim has also been involved in charitable activities, recently volunteering at a free meal service for evacuees affected by a large-scale forest fire in Andong. His commitment to helping others showcases his character beyond the restaurant business.
The Born Korea, led by Baek Jong-won, has faced scrutiny over multiple controversies, including violations of business laws and agricultural land regulations. Recently, the company was fined for safety management breaches after a video surfaced showing Baek cooking indoors with a liquefied petroleum gas (LPG) cylinder in close proximity. These incidents have contributed to a growing narrative around Baek's leadership and the operational practices of The Born Korea.
Moreover, allegations regarding the use of foreign materials in products intended for domestic markets have raised further questions. For instance, the company has been criticized for using Brazilian chicken in meal kit products, despite regulatory requirements to utilize domestic ingredients. These controversies have sparked debates about the ethical practices of The Born Korea and its impact on local agriculture.
As the situation unfolds, Kim Eung-seo's clarifications serve to reinforce his commitment to transparency and the health of his business. He has firmly established that his success is a result of hard work and valuable partnerships, rather than any form of exploitation.
In a world where rumors can spread like wildfire, Kim's proactive approach to addressing these issues highlights the importance of communication and clarity in maintaining business relationships. For now, he appears to be thriving in Jeju, bolstered by the support of Baek Jong-won and a growing customer base.
As the restaurant industry continues to recover from the pandemic, the story of Yeondon serves as a reminder of the resilience and adaptability of small business owners. Kim's journey from a struggling restaurant owner to a successful entrepreneur is a testament to the power of collaboration and community support.
With the ongoing controversies surrounding The Born Korea, it remains to be seen how these issues will impact the broader restaurant landscape in Korea. However, for Kim Eung-seo and Yeondon, the focus remains on growth, happiness, and serving delicious pork cutlets to their loyal customers.
