Actor Yamada Ryosuke welcomed the New Year with enthusiasm at the launch of the new "Chocotsumi" insurance product from Nippon Life on January 6, 2025. The event, held in Tokyo, also marked Yamada's first public appearance of the year, where he took part in the traditional Japanese calligraphy practice known as "kakizome." This year, he used it as a platform to articulate his personal resolutions for the year.
Reflecting on his recent marriage to former Nogizaka46 member Nishiki Nana, Yamada shared, "Last year, my dear wife encouraged me to try kakizome, and I agreed. That practice continued for the entire year, displaying the piece at home," which speaks volumes about their close relationship and mutual support. He humorously noted, "This year, we didn’t do it together."
The theme for Yamada's calligraphy was "Yamada Ryosuke's 2025 is certain,’ which he fulfilled with the reassuring phrase “日々確実” (Daily Certainty). This phrase encapsulates Yamada's dedication to making the most out of every day. He explained, "My work has always taught me to focus on the present. Every day consists of various tasks and responsibilities, and rather than getting lost thinking too far ahead, I believe it’s most important to live diligently today."
His statements resonate with the principles behind the new product he was launching, which promotes the importance of steady, incremental progress in building financial security. "Just like this practice of accumulating little by little, I want to focus on my day-to-day activities and acknowledge the importance of every single moment, which helps me to build my future," he emphasized, seamlessly tying together his personal and professional life.
You can see the sincerity etched across his face as he shares these thoughts. "I owe my current position to my previous days and endeavors, so I want to cherish each moment through this year," he remarked, showing humility and gratitude. It is evident from Yamada’s demeanor and commentary how much each day and experience means to him.
At the event, attendees were treated to more than just Yamada’s reflections. Yamada, known for his engaging personality, showcased charisma as he discussed the importance of solid financial planning and shared the concept of “Chocotsumi,” which allows individuals to build savings steadily and securely. "Just starting with modest savings, you can watch your wealth grow over time. The principle applies not only to finance but to everyday choices as well," he stated.
This engaging debut set the tone for Yamada's year, reminiscent of the traditional Japanese approach to new beginnings, steeped deeply in reflection and intention-setting. The feeling of hope surrounding the New Year was palpable, and Yamada’s anecdotes only heightened the celebratory atmosphere.
Coupled with his charming endorsement of the insurance product—aimed primarily at young couples and families—Yamada’s presence at this event felt particularly meaningful, especially against the backdrop of his personal life, having recently tied the knot. His wife, Nishiki, was not only mentioned fondly but symbolically represented the shared contributions to their futures, both individually and collectively.
Yamada's involvement with the event aligns perfectly with his public persona, characterized by sincerity, approachability, and whimsical humor. His approach to this New Year’s reflection harmonizes personal growth and responsibility—qualities he exhibited both on and off-screen as he reiterated the importance of diligence, presence, and vision.
The blending of personal anecdotes and professional commitments makes Yamada Ryosuke not just another famous face but one deeply committed to embodying the lessons of perseverance and dedication. This message resonates with many, especially as the world embraces new challenges and opportunities with the New Year.
His message mirrors the philosophy behind the new policy launch at Nippon Life, emphasizing incremental savings: "Every bit counts, whether it's savings or experiences. I want to inspire others to feel empowered to take charge of both their finances and their daily lives and to approach the days with certainty, just as I aim to each day of this year," he concluded.
Yamada's reflections and his delightful interaction with the event's attendees highlighted the synergy between his personal life and professional undertakings. The supportive relationship he shares with Nishiki Nana serves as both motivation and encouragement as they move forward together, both as partners and individual beings pursuing their aspirations.