Xpeng and Zhiji Automobile are gearing up for their substantial entries to the burgeoning automotive market in Thailand, showcasing cutting-edge electric vehicles (EVs) aimed at local consumers. The two companies have unveiled significant details about their latest models, scheduled to hit Thai roads soon, emphasizing technological advancements and sustainability.
Recently reported by BitAuto, the new mid-size SUV from Xpeng, the X9, has made waves since its announcement. The first batch of 300 right-hand-drive vehicles has already been dispatched for the Thai market, where they are expected to arrive by March or April 2025. Notably, the starting price for the Xpeng X9 is pegged at approximately ฿2.79 million (around 602,700 yuan). This competitive pricing positions the EV as a progressive option within the premium SUV segment.
Designed with versatility for family use, the Xpeng X9 features a seating arrangement of 2+2+3, accommodating up to seven passengers. Enhanced comfort and luxury are evident through the use of individual seats for the second row, making it perfect for family trips. Under the hood, the vehicle boasts impressive performance metrics: it is powered by a single electric motor delivering 235 kW of maximum power and achieves peak torque of 450 Nm. A substantial 101.5 kWh battery promises an impressive range of around 720 km on the China Light-Duty Vehicle Test Cycle.
Meanwhile, the Zhiji LS6, rebranded as the IM6 for international markets, is marking its official entry via export from Shanghai. This vehicle is expected to make its official market debut at the Thailand Motor Show on March 24. Catering to regional preferences, the LS6 has been optimized with enhanced functionalities to meet the demands of Thai consumers.
This new venture heralds the beginning of Zhiji's commitment to global expansion. The company aims to accelerate its move toward high-quality electric mobility, adhering to the increasing demand for sustainable modes of transportation across the globe. The introduction of the IM6 is part of Zhiji’s strategic growth plan, with aspirations of rolling out more intelligent and eco-friendly mobility options.
Aligned with Xpeng's and Zhiji's ambitious launch timelines, the modifications and innovative features integrated within both models demonstrate their commitment to catering to regional market dynamics. For Xpeng, this entails significant research and development to adapt its offerings, taking local driving conditions and preferences directly to heart. The IM6 will be accompanied by state-of-the-art safety features, positioning it as not just another SUV but as a pioneer for intelligent driving.
Both manufacturers are strategically targeting Southeast Asia, regarded as one of the fastest-growing automotive markets. Their entrance is timely, as consumers increasingly turn to EVs for their environmental benefits and cutting-edge technology.
The competition is heating up as more players recognize the potential of Thailand’s automotive market. Xpeng, for one, has positioned the right-hand drive model of the X9 to cater to local preferences, ensuring it surpasses other contenders. The rising environment-friendly sentiment offers these brands the perfect backdrop to launch their efforts.
But it’s not just about electrification; safety remains at the forefront of both companies’ mandates. Adequate safety provisions are being prioritized across their new launches, with reports indicating both vehicles are equipped with advanced safety features and resilient constructs.
Anticipation is high as both vehicles prepare to roll out, signifying more than just consumer choice; this marks the momentum driving electric mobility forward. Options like the Xpeng X9 and Zhiji IM6 herald changes not only for Thai consumers but signal intentions of broader shifts within the automotive industry itself. The electric revolution is firmly underway, making its first marks on Thailand's roads.
With the spotlight on electric and hybrid vehicles, the regional transition toward greener transportation resonates with governmental objectives aimed at reducing carbon footprints and enhancing urban mobility.
Next-generation automotive technology continues to permeate the market, and savvy consumers are ready to embrace these changes. The competition set forth by Xpeng and Zhiji is just the beginning of what the local market can expect. The introduction of advanced electric vehicles, enhanced by local adaptations, confirms the commitment of both manufacturers to innovation and growth within the automotive space.
For enthusiasts and everyday drivers alike, the expected arrival of these new models is promising—offering not just mobility but smart, sustainable transport options.