Wrexham AFC's Hollywood owners Ryan Reynolds and Rob McElhenney have launched a new advertisement urging supporters to buy the club's kits, coinciding with a 50% sale running until March 5. The light-hearted ad plays on the challenges and financial realities of managing the club, with the owners humorously noting, "Running a football club is like lighting money on fire" as they appeal for fan support.
Since acquiring Wrexham AFC, the duo has sunk approximately £20 million of their own money to keep the club afloat, which has resulted in significant visibility and excitement. The owners are no strangers to making headlines, and their playful take on the tricky financial situation highlights both the fun and stress involved. During their popular documentary series "Welcome to Wrexham", they humorously admitted to losing around $12 million and discussed the sometimes overwhelming pressures of club ownership.
The advertisement captures various aspects of the club's recent activities, including notable signings. Reynolds mentions, "You may have seen a lot of announcements recently. We signed some pretty legit players in the transfer window." Notably, Wrexham has made headlines not just for their celebrity ownership but for their commitment to strengthening the squad. The club's recent transfers included making history with their highest-ever spend on Reading’s Sam Smith, along with the addition of former Premier League striker Jay Rodriguez.
The co-chairs also teased fans with upcoming plans for infrastructure enhancement, mentioning the development of the new Kop, which will significantly improve the stadium. McElhenney remarked, "And we unveiled plans for a shiny new Kop, which is a stadium," emphasizing their long-term vision for enhancing the Wrexham experience for supporters.
Highlighting the financial strains of the football world, Reynolds added, "It is expensive! Running a football club is like lighting money on fire except it doesn't keep you warm." This candidness is likely to resonate with fans who understand the delicate balance between ambition and restraint.
McElhenney jokingly illustrated the challenges of club ownership, saying, "Picture a black hole. Now throw your wallet in it." This metaphor aptly conveys the vast spending required to maintain competitiveness at the club level, offering fans insight through humor about the risks involved.
The urgency of the kit sale was underscored with Reynolds encouraging supporters to act quickly, saying, "Which brings us to our sale on kits. Act now." With the ad's tone expertly weaving together humor and sincerity, it creates the perfect backdrop for promoting the merchandise sale.
Emphasizing the emotional toll of the venture, Reynolds concluded with, "You may think it's all fun and games but you haven't received a call from Rob McElhenney at 3am screaming bloody murder," reflecting the late-night stress of maintaining such substantial investments.
Wrexham AFC continues to make waves beyond the football pitch, blending the excitement of being owned by global celebrities with the realities of football economics. With their bold signings and heartfelt appeals to fans, the Hollywood duo aims not just to boost the club’s finances but to build enduring connections with the community.
Fans now have the opportunity to support their club amid this exciting period by purchasing kits at reduced prices. The blend of comedy and reality from Reynolds and McElhenney makes it clear: every purchase counts, and it takes collective effort to keep the dream alive.