On March 22, 2025, the world celebrates World Water Day, an important observance that underscores the critical need for access to drinking water and sustainable management of this vital resource. Established by the United Nations in 1992 during the United Nations Conference on Environment and Development in Rio de Janeiro, this annual event focuses on various themes related to water, from its scarcity to its contamination. As the world continues to grapple with an escalating water crisis, the relevance of this day has amplified.
Every year, World Water Day serves to raise awareness about the staggering statistics associated with global water challenges. More than 2.2 billion people worldwide lack access to safe drinking water, a basic human right. Additionally, around 40% of the global population faces water scarcity issues at least once a year. Projections suggest that by 2050, the demand for water will increase by 55%, primarily due to population growth and industrial development. These alarming figures highlight the urgent need for collective action and policymaking to address water issues.
In Tijuana, significant efforts are being made to promote responsible water management. The State Public Services Commission of Tijuana (CESPT) has been at the forefront, reaffirming its commitment on World Water Day to advocate for sustainable practices. For 59 years, the CESPT has worked tirelessly to deliver drinking water to the homes of Tijuana and Playas de Rosarito. As Jesús García Castro, the Director General of CESPT, stated, "El cuidado del agua es una prioridad para la CESPT, y a lo largo de los años hemos implementado proyectos y programas que buscan garantizar su disponibilidad para las futuras generaciones." This commitment reflects their ongoing efforts to secure water resources for future generations and to promote a culture of conservation.
The CESPT’s investment in community education and awareness initiatives has persisted for over 30 years. The organization has focused on fostering a culture of respect and responsibility towards water usage among the population. By implementing educational programs and outreach activities, they aim to create a collective consciousness on the importance of preserving water resources. This initiative is particularly significant amid concerns about water availability in light of climatic changes and increasing demand.
Another notable step taken by the Tijuana government, led by Governor Marina del Pilar Avila Olmeda, has been the establishment of the Advisory Council for the Promotion of Water Care. This council reflects the state’s commitment to addressing water management challenges and aims to introduce new strategies and innovative practices for conservation.
The ongoing efforts of organizations like CESPT are crucial not only in Tijuana but also as part of a global movement to ensure that all individuals have sufficient access to safe drinking water. Indeed, this year’s World Water Day highlights the shared responsibility among governments, organizations, and individuals to engage in water conservation practices. Simple actions such as fixing leaks, using water-efficient appliances, and harvesting rainwater can collectively have a significant impact.
In conclusion, World Water Day 2025 acts as a poignant reminder of our individual and collective responsibilities towards water conservation. From the global perspective of 2.2 billion without access to safe drinking water to local initiatives in Tijuana led by CESPT, every step counts in securing a sustainable water future. As we reflect on the importance of this day, may we all take proactive measures to conserve this precious resource for generations to come.
