Vietnam's job market is undergoing significant shifts as we step firmly onto the pathway of 2025. A recent survey by JobsGO, an online recruitment platform, reveals intriguing insights about the employment desires of Vietnamese workers, showcasing two prominent trends: the increasing desire for job change among employees, accompanied by a more discerning attitude toward potential workplaces.
Specifically, nearly half (48.4%) of those surveyed expressed intentions to explore new job opportunities this year. Despite this high percentage showing interest in changing jobs, approximately 70% stated they do not plan to switch industries. This trend speaks volumes about the relative stability within their current fields, as most individuals seek to continue developing their careers rather than venturing down entirely new paths.
The data from JobsGO also indicates burgeoning expectations among candidates. An overwhelming 72.8% of respondents value company reputation and positive workplace environments above all else when seeking new career opportunities. This reflects a broader shift, where individuals are prioritizing not only their financial compensation but also the intangible benefits of personal satisfaction, well-being, and sustainable growth within their work environments.
Importantly, salary expectations remain central to the decision-making process, especially as many employees weigh the risks of leaving stable jobs. Over half (54.2%) of respondents indicated they would only change jobs if their salary increased by at least 20%. Such caution is understandable, particularly considering the uncertainties associated with abandoning established roles.
Experts observing these trends note the growing demand for professional development and learning opportunities as another key criterion for job seekers. The dynamic nature of the labor market intensifies the necessity for workers to continually upgrade their skills and knowledge. Candidates are increasingly interested in workplaces fostering learning, with many wanting to be involved in challenging projects guided by experienced colleagues.
Vu Thi Thuy, involved directly with recruitment at Viettel Post Hanoi, shares her insights on employee priorities, stating, "The majority of workers desire high income, proximity to home, and clear advancement opportunities." Echoing this sentiment, Vu Quang Thanh, the Deputy Director at the Hanoi Job Service Center, added, "The suggested salary by workers seeking jobs ranges from 7-15 million VND per month, depending on the position and job requirements." These figures provide concrete data reflecting the realistic salary expectations workers have established within the current economic climate.
A report released by Navigos Group highlights the trend where 78.92% of respondents prioritize salary as the foremost factor when considering new job opportunities. This reinforces the pressing need for companies to acknowledge financial remuneration as central to attracting talent. With high living costs weighing heavily on many young families, such concerns about financial stability have never been more prominent.
Nevertheless, beyond salary, workers have begun placing increased emphasis on factors such as job satisfaction, personal stability, social impact, and overall job quality. "Beyond salary, workers are increasingly concerned about job satisfaction, personal stability, and social impact," comments Nguyen Thu Trang, Director of Brand at ManpowerGroup Vietnam. Cherishing latent cultural values within companies, workers are demonstrating their longing for meaningful work environments.
The trends illuminated by the 2025 JobsGO survey herald exciting opportunities for employers ready to adapt to the new worker ethos. Innovative recruitment strategies, adjusted workplace policies, and responsive corporate cultures will draw in the talent and retain employees effectively. Those organizations fostering supportive, enriching environments promoting personal and professional growth will likely reap the rewards of their integrated human resources approaches.
Looking forward, companies must creatively incentivize their workers with diverse benefits such as premium health insurance and avenues for career coaching to maintain their competitive edge. Simultaneously, there needs to be greater awareness of the individual aspirations present among various worker segments, as each group harbors unique desires when pursuing job opportunities.
Understanding and addressing these nuanced elements will be key for businesses preparing for the upcoming employment shifts, ensuring they stay relevant and competitive within Vietnam's vibrant labor market. Embracing these changes will not only contribute to cultivating strong employer-employee relationships but will also stimulate economic growth across various sectors.