Winter is officially here, and with it brings exciting seasonal promotions across Japan, offering both culinary delights and leisure opportunities for enthusiasts and families alike.
Starting from December 18, Sushiro, the popular sushi chain, launched its winter food festival, dubbed "Winter Umami Festival: Third Round." The festival features lavish sushi selections, including the premium "Natural Bluefin Tuna 7-piece Set," enhancing its regular offerings without increasing prices. Diners can now enjoy this exquisite dish for just 1,120 yen, which promises to showcase the melt-in-your-mouth taste of fatty tuna, along with other savory options like marinated red meat and aromatic medium fatty tuna with charred soy sauce. A winter-exclusive side dish, "Steamed Egg Custard with Cod Milt," is also available at participating locations for 270 yen, making it perfect for anyone craving unique, seasonal tastes.
For those preferring to indulge at home, Sushiro introduced the "Winter Feast Set," available for take-out starting the same day. This special set includes nine luxurious toppings including fatty tuna and high-quality salmon roe, available for single, double, or even triple servings priced at 2,500, 5,000, and 7,500 yen respectively. With appealing options like salmon topped sushi and large shrimp rolls offered at reasonable prices, the Winter Feast Set not only caters to individual preferences but also serves as the perfect choice for festive gatherings like Christmas and New Year's celebrations.
Just days later, on December 19, the JR SKISKI campaign kicked off, signaling the onset of the winter leisure season. Targeting young people with its vibrant marketing, this year's campaign features well-known young actors Natsuki Deguchi and Yuzu Aoki, who will help promote winter sports travel options. Highlights include television commercials set to debut in January 2025 and newly-composed songs by the band Pablo Haiku. The campaign aims to ignite enthusiasm for winter sports through various discounted travel products and special packages at ski resorts across Japan.
The promotion runs from December 19, 2024, to March 31, 2025, with catchy slogans highlighting the thrill of snow and excitement. Highlighting the often-overlooked recreational offerings, efforts include comprehensive marketing strategies at JR East stations, extensive media outreach, and digital promotions aiming to entice urban youth to embrace the snowy landscapes.
Travelers can find various savings through different packages available exclusively online, with round-trip train tickets coupled with lift access to selected ski resorts like GALA Yuzawa Ski Resort. On top of this, special discounts on ski and snowboard excursions and opportunities to use JRE POINTs for travel add to the lure of the campaign, making it incredibly appealing for adventurous spirits. For added convenience, attendees are encouraged to book their trips as soon as possible, taking advantage of early-booking discounts and special weekday rates.
Adding more festive cheer, the J.LEAGUE ONLINE STORE is also hosting its winter sale, running until December 25. Enthusiastic fans can take advantage of significant discounts on their favorite merchandise, with speedy coupon distribution starting from December 13 and ending shortly thereafter. The promotion offers exclusive savings of 500 yen on purchases over 10,000 yen via limited-time coupons, making it the perfect opportunity for supporters to gear up before the new season kicks off.
Similar to the Sushiro and JR SKISKI campaigns, the J.LEAGUE ONLINE STORE sales event is crafted to attract fans through accessible offers and limited-time opportunities leading up to the holiday season. The official J.League app allows users to explore the latest deals and special events as they prepare for the holiday festivities, promising exciting new-found gains as the year’s end draws near.
From indulgent culinary experiences to thrilling winter sports promotions and fan merchandise discounts, Japan's winter season is enhanced by these promotions. Each initiative takes aim at various audience segments—food lovers, nature enthusiasts, and sports fans—ensuring there's something special for everyone this chilly season.
Whether it’s partaking in seasonal feasts or embracing the winter fun at ski resorts, families and friends are encouraged to make the most of the festive offerings available throughout Japan this winter.
