Willy Naessens, a prominent Belgian entrepreneur and the founder of the renowned Willy Naessens Group, passed away on March 31, 2025, at the age of 86. Surrounded by family, Naessens’ death followed a series of complications after he suffered a hip fracture from a fall in late January 2025.
Born on February 14, 1939, in Elsegem, Belgium, Naessens began his career as a chicken breeder and barn creator. His entrepreneurial spirit led him to establish a company that would grow into an international powerhouse in the construction and food sectors. His dedication and determination made him an iconic figure in Belgium’s business landscape.
Willy Naessens was not only a successful businessman but also a passionate supporter of equestrian sports. For 15 years, he sponsored Gert Schrijvers, a successful driver of Belgian Horse teams, and contributed to the achievements of renowned figures like Boyd Exell and Dries Degrieck. His commitment to the sport reflected his broader philosophy of supporting talent and fostering community.
Naessens’ contributions to the construction industry were significant. Under his leadership, the Willy Naessens Group became known for developing modern warehouses and industrial buildings, including large-scale logistics projects. By the time filming began for the television program "The Sky is the Limit" over a decade ago, Naessens’ company had already achieved a turnover of 350 million euros, which later skyrocketed to 1.2 billion euros.
His authenticity and down-to-earth nature resonated with many, as noted by TV producer Peter Boeckx, who remarked, "Willy had to do nothing decadent to make strong television. That came from his authenticity. Willy Naessens with or without a camera was exactly the same person." This genuine character made him a beloved figure among his peers and the public alike.
In recognition of his impact, flags were flown at half-mast in his hometown of Wortegem-Petegem, where he was remembered not just as a successful entrepreneur but as a man of the people. Mayor Luc Vander Meeren shared, "He was truly a person among people, despite his success as an entrepreneur. I hold nothing but beautiful memories of him."
Naessens’ legacy will continue through his children and the staff at the Willy Naessens Group, who are committed to upholding the values he instilled in them. Dennis Ingelbeen, CEO of the Willy Naessens Group, expressed the profound loss felt by the company, stating, "Ultimately, Willy is the symbol of entrepreneurship and involvement for many of our people." He emphasized that Naessens made it a priority to remain close to his 2,500 employees, believing that "human capital is the most important capital of a company. And he embodied that."
Willy Naessens’ influence extended beyond business. He was recognized as a true community leader, with his involvement in local events like Waregem Koerse, where he played a pivotal role in promoting the horse racing event. Bram Vandewalle, the general director of Waregem Koerse, expressed sadness over Naessens’ passing, stating, "We lose a significant partner, but the human aspect is paramount. We always held Willy in warm regard. We lose a true friend."
His contributions to local sports were echoed by Zulte Waregem, a football club that acknowledged the importance of Naessens’ partnership, particularly in the renovation of the Elindus Arena. "His involvement with Essevee was remarkable. Under his leadership, the Willy Naessens Group became a key partner of the club," they stated.
Naessens was also celebrated for his humility and warmth. Former Prime Minister Alexander De Croo reflected on his character, saying, "Rest in peace, Willy. You were a man from a thousand—a businessman from the Flemish Ardennes who made drive and zest for life his trademark. My thoughts are with Marie-Jeanne, your family, and everyone who loved you. Your passion and humor will never be forgotten."
Vlaams minister-president Matthias Diependaele called Naessens "an icon of Flemish entrepreneurship," noting that his vision, perseverance, passion, and humor left a lasting impression on all who knew him. His passing marks a significant moment in the history of Belgian entrepreneurship.
As the community mourns the loss of Willy Naessens, his funeral is scheduled for April 12, 2025, at the Sint-Mauruskerk in Elsegem. The community has also arranged for a book of condolences to be available at the town hall in Wortegem-Petegem starting tomorrow afternoon.
Willy Naessens’ story is one of resilience, innovation, and community spirit. He not only built a successful business but also fostered relationships and supported initiatives that enriched the lives of many. His legacy will undoubtedly continue to inspire future generations of entrepreneurs in Belgium and beyond.
