The much-anticipated adaptation of the Broadway musical Wicked has taken the world by storm, as fans flocked to theaters to witness the magical story of Elphaba and Glinda on the big screen. Released on November 22, 2024, this cinematic version stars Ariana Grande and Cynthia Erivo, who have captured audiences not only with their performances but also with their charismatic and emotional press tour. Yet, intriguing reactions have emerged around their promotional efforts, sparking conversations about authenticity and emotional expression.
During the press run, Ariana Grande and Cynthia Erivo have been seen showcasing remarkable chemistry, often leading to tear-jerking moments. This emotional depth has not gone unnoticed, and many fans have taken to social media to express their mixed feelings about the press tour, particularly highlighting what they perceive as 'odd' or 'cringe-worthy' interviews. Despite the criticisms, these moments have also solidified their connection with audiences and fans alike.
Adding to the discussion, Auli'i Cravalho, the voice of Moana, took to Vanity Fair to defend her fellow performers. "Being a theater kid is emotional. Get off my girls Ariana and Cynthia’s backs," Cravalho expressed her support during the tour. She emphasized the dedication required for performances, noting the two actresses had worked hard on this film for such a long time. "If you’re not crying after working with someone for so long, you’re going to feel something," she stated.
The promotional strategy seems to reflect the intensity and vulnerability often found within the theater community. Grande and Erivo employed method acting techniques throughout their promotional events, dressing consistently with their characters and maintaining on-screen personas, which has drawn both admiration and bemusement. The unexpected emotional responses of both actresses during interviews have led to memes and viral moments, contributing to the whirlwind surrounding Wicked’s release.
One particularly memorable interview moment occurred recently when Erivo dramatically reacted to the idea of fans 'holding space' for the song "Defying Gravity" from the musical. Many online critiqued her response as over-the-top, with fans echoing sentiments like, "Why is every Wicked interview I’ve seen so far... weird?" as they chronicled the uncomfortable pauses and exaggerated emotions expressed during these segments.
This fascination with the press tour culminated with older footage surfacing of Grande during her Scream Queens days where she showcased her sarcastic wit. The clip depicted her hilariously dismissive of her co-star Abigail Breslin’s rambling, and social media quickly became abuzz with comments about how different she seems now, encapsulating the transformation from the dramatic, more sassy person to the more vulnerable and emotionally open persona seen during Wicked promotions. Some fans even commented, “The switch-up is INSANE,” hinting at how the star appears to be more buttoned-up compared to her previous self.
Wrestling with the emotional intensity of their roles and the scrutiny they face during press events, both actresses have received their share of criticism and praise. Yet, the audience has been largely forgiving of the emotional outpourings, with many praising the performances themselves. Critics highlighted Grande's ability to step out of her pop star persona, fully embodying the pink-loving Glinda, and Erivo's powerful portrayal of Elphaba as one of the year’s most moving performances.
Cynthia Erivo has commented on the emotional nature of the press events, noting how audience energy translates directly to their responses during interviews: "It’s the first time we’ve been able to talk about it, so we’re both reliving and rehashing all the things we’ve been through and the journeys we’ve been on.” The connection they feel with their fans appears genuine, and yet also raises questions about how much is theater and how much is authentic emotional experience.
Although their performances have been well-received with reviews such as 90% Certified Fresh on Rotten Tomatoes and cheers from audiences, the press tour's unconventional nature has led some to feel discomforted. Audience reactions ranged from joy to questioning: "Why does every Wicked interview with Ariana Grande and Cynthia Erivo come across as really weird/creepy/fake and disingenuous?" This dichotomy of opinions reflects the complex relationship between stars and their audiences, particularly when those stars step out of their comfort zones.
Box office results have added to the excitement surrounding Wicked, boasting over $270 million globally during its opening weekend and setting box office records for Broadway adaptations. This commercial success combined with the emotional resonance of the film and its promotional push counters any detractors and solidifies the project’s beloved status among fans.
Grande and Erivo's push for emotional authenticity has incited debates about the meaning behind phrases like “holding space,” which have permeated these discussions around the film. Journalist Tracy E. Gilchrist shared her period of reflection on the phrase, stating it originated from attempts to express deeply felt connection toward the song's impact during her interview with the stars. Critics of this narrative argue it is exploitative self-help jargon, detracting from their experience. Conversely, proponents argue it captures the essence of appreciation felt by the community as they engage with artistic expressions.
Research suggests the concept of 'holding space' holds various interpretations, emphasizing mindfulness and genuine connection, which may depend on the perspective of the individuals involved. Heather Plett, who runs workshops on the concept, describes it as supporting someone without impinging on their personal narrative, allowing them the freedom to experience their emotions without judgement.
Despite the mixed bag of opinions surrounding the Wicked press tour, both Grande and Erivo have conveyed the unique challenges of their roles and the sacrifices involved. The actress's responses during these promotional events reflect the emotional weight felt by many artists, challenging audiences with both their acting and their own vulnerabilities.
With exhilarating box office numbers, emotional performances, and engaging conversations, Wicked is poised to make waves beyond its theatrical release. The discussion surrounding the press tour may lead to greater conversations about authenticity, emotional expression, and the relationship between performers and their audience.