WHOOP, the company known for its innovative screenless fitness trackers, has unveiled its latest products, the WHOOP 5.0 and WHOOP Medical Grade (MG), on May 8, 2025. This launch represents a significant leap forward in wearable technology, aimed not only at athletes but also at a broader audience seeking to monitor their health more effectively.
The new WHOOP models are touted as 7% smaller than their predecessor, the WHOOP 4.0, and come packed with upgraded sensors and a more efficient processor. This hardware enhancement allows for data collection at a staggering rate of 26 times per second, while still maintaining an impressive battery life of over 14 days. When paired with the new wireless PowerPack, the WHOOP 5.0 can last a full month on the wrist, making it a formidable contender in the fitness tracker market.
According to WHOOP founder and CEO Will Ahmed, "We've taken everything we've learned over the past decade and built a platform to help our members perform and live at their peak for longer." This ethos is reflected in the new features, which include advanced health monitoring capabilities that extend far beyond traditional fitness metrics.
One of the standout features of the WHOOP 5.0 is the Healthspan tool, which estimates users' physiological age based on nine health markers, including resting heart rate and sleep quality. This feature aims to provide insights into how lifestyle choices affect aging, encouraging users to adopt healthier habits. The WHOOP MG takes this a step further by offering an FDA-approved electrocardiogram (ECG) feature, known as Heart Screener, which provides on-demand readings and alerts users to potential irregular heart rhythms.
In addition to these advancements, the WHOOP MG model includes Blood Pressure Insights, allowing users to estimate their systolic and diastolic pressure without the need for a traditional cuff. This feature is particularly appealing for those interested in monitoring their cardiovascular health more closely. However, it is essential to note that the ECG feature is limited to users over 22 years old and is not recommended for individuals with pacemakers or other implanted devices.
WHOOP is also making strides in women's health with its new Hormonal Insights feature, which provides personalized insights on how hormonal changes impact recovery, sleep, and stress throughout various life stages, including menstruation, pregnancy, and perimenopause.
To complement these new features, WHOOP has revamped its membership structure, introducing three tiers: WHOOP One, WHOOP Peak, and WHOOP Life. WHOOP One starts at $199 annually and includes core tracking features, while WHOOP Peak, available for $239 per year, adds advanced insights and the Health Monitor feature. The premium WHOOP Life membership, priced at $359 per year, unlocks the full suite of features, including the medical-grade capabilities of the WHOOP MG.
Despite the introduction of these new membership tiers, some users may find the pricing steep compared to other fitness trackers on the market. The previous single-price model has shifted to accommodate a wider range of users, but this change may not appeal to everyone.
For those interested in the latest technology, the WHOOP 5.0 and WHOOP MG are available for purchase starting today on WHOOP's website, along with updated accessories. The new devices not only promise to enhance performance tracking but also aim to foster a deeper understanding of long-term health and wellness.
As the fitness tracking landscape continues to evolve, WHOOP's latest offerings position the brand as a frontrunner in providing comprehensive health insights. With its focus on data-driven health management, WHOOP is set to attract a diverse user base, from elite athletes to health-conscious individuals looking to optimize their well-being.
