On May 8, 2025, WHOOP officially unveiled its latest advancements in wearable health technology with the launch of the WHOOP 5.0 and the WHOOP MG. These new devices are designed to push the boundaries of health tracking, offering enhanced features for athletes and wellness enthusiasts alike.
The WHOOP 5.0 and WHOOP MG are 7% smaller than their predecessors, making them more comfortable for users who wear them 24/7. Notably, the upgraded battery now lasts over 14 days on a single charge, one of the longest durations in the wearable market. This enhancement allows users to track their health metrics continuously without frequent recharging.
Both devices retain WHOOP’s hallmark of continuous monitoring, providing insights into strain, recovery, sleep quality, heart rate variability (HRV), skin temperature, respiratory rate, and more. These metrics are analyzed using WHOOP’s proprietary performance algorithms, ensuring that users receive actionable insights to optimize their health and performance.
Alongside the hardware refresh, WHOOP has introduced new membership tiers and upgrade options to enhance user experience. By extending their membership by 12 months, users can upgrade to the WHOOP 5.0 for free, while the WHOOP MG, a premium version featuring a magnesium body, is available for an additional $120. This new tiered membership structure aims to deliver more value to users at every level.
The WHOOP MG stands out with its medical-grade features, including the ability to conduct electrocardiogram (ECG) readings and monitor blood pressure. These capabilities are part of WHOOP’s commitment to providing advanced health insights that empower users to manage their health more effectively. The ECG feature, which is FDA-cleared, allows users to take readings directly from their wrist and share them with healthcare providers, providing critical insights into heart health.
In addition to heart health monitoring, WHOOP has introduced a new feature called Healthspan, which quantifies how daily habits impact long-term health. This feature calculates a user’s physiological age using nine metrics, helping individuals understand how their lifestyle choices may influence their longevity.
WHOOP is also expanding its commitment to personalized health with Hormonal Insights, a feature designed to help users understand how menstrual cycles and hormonal fluctuations affect sleep, strain, recovery, and overall well-being. This initiative aims to provide tailored insights that enhance health management for women.
As for the app, WHOOP has redesigned it to improve user experience, enabling easier access to health data and insights. Users can expect improvements in sleep stage tracking accuracy, daily strain and recovery scoring, stress monitoring, and in-app coaching based on evolving health data.
Despite the impressive advancements, some users may find the subscription model limiting. The cheapest tier, WHOOP One, offers professional-grade fitness insights at a reduced price of £169 per year but comes with limited features. The mid-tier, WHOOP Peak, priced at £229 per year, provides advanced health insights, while the top tier, WHOOP Life, priced at £349 per year, includes the full suite of features along with the WHOOP MG.
WHOOP’s approach of reserving some of its most advanced features for higher subscription tiers has sparked discussion among potential users. While the WHOOP MG offers unique medical-grade insights, the requirement to subscribe to the most expensive tier to access these features may deter some fitness enthusiasts.
WHOOP CEO Will Ahmed stated, "This launch is not just about new products; it’s a new chapter for WHOOP and our members." The company has positioned itself as a leader in the wearable health technology market, focusing on meaningful health insights rather than flashy features. The devices lack traditional screens, which eliminates distractions, allowing users to focus solely on the physiological data that can help them optimize performance and recovery.
With the introduction of the WHOOP 5.0 and WHOOP MG, WHOOP is making a bold statement in the wearable technology space. The combination of a sleek design, advanced health monitoring capabilities, and a strategic membership structure is aimed at empowering users to take control of their health and fitness.
For athletes, health-conscious individuals, and longevity enthusiasts, the WHOOP 5.0 and WHOOP MG represent a significant step forward in wearable technology. These devices provide not only the tools for tracking health metrics but also the insights needed to make informed decisions that can impact overall well-being.
To upgrade, users can visit whoop.com, log into their accounts, and choose to extend their membership to receive the WHOOP 5.0 for free or opt for the WHOOP MG for an additional fee. With these new offerings, WHOOP is poised to redefine the landscape of health and fitness technology.
