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12 February 2025

WhatsApp's Governance Role Under Scrutiny Amid Digital Initiatives

Political pressures shape the platform's use as Andhra Pradesh embraces WhatsApp for civic services.

WhatsApp's Role in Governance and Digital Initiatives Under Scrutiny

Major revelations about WhatsApp's influence on governance have emerged following claims of its manipulated role during India's 2019 Lok Sabha elections, combined with its current implementation as a digital service platform.

WhatsApp, initially hailed as a tool for unhindered communication, showed its darker side when it was pressed by U.S. agencies to suppress pro-Modi narratives during India's significant election period. According to Mike Benz, a former U.S. State Department official, tech giants faced immense pressure to limit the dissemination of pro-Bharatiya Janata Party (BJP) content on their platforms. The BJP, which rode to power with significant data-driven campaigning, was particularly reliant on WhatsApp for outreach. Data revealed by Benz indicates the U.S. interference was systematic, involving funding opposition movements under the guise of promoting democracy, which inadvertently reduced the effectiveness of pro-BJP messaging.

WhatsApp took deliberate steps to limit message forwarding, effectively muting the mass messaging capabilities previously enjoyed by its users. This tactic was framed within the narrative of curbing misinformation. Benz stated, “The intention was to focus on reducing the visibility of pro-Modi messaging.” Such policy changes reflected broader agency-led efforts geared toward orchestrated censorship, limiting forum space for certain political ideologies.

Meanwhile, the flip side of WhatsApp's governance role has been its adoption as a tool for digital service delivery, showcased by Andhra Pradesh's recently launched WhatsApp-based civic service initiative, Manamitra. This initiative, which has processed over 2.64 lakh transactions yielding nearly Rs. 54.73 lakh, was developed through collaboration with Meta (formerly Facebook). The initiative officially launched on January 30, signalling the state's recognition of WhatsApp’s potential for enhancing citizen engagement with public services.

Manamitra stands out as it allows residents to conduct various transactions—including booking bus tickets, tracking grievances, and accessing emergency relief updates—all through seamless WhatsApp interactions. According to Andhra Pradesh's IT Minister Nara Lokesh, built-in dedicated servers are enhancing the user experience and will allow for anticipated growth—from millions of daily transactions to follow.

Chief Minister N. Chandrababu Naidu emphasized the initiative's capacity to eliminate bureaucratic inefficiencies by maximizing WhatsApp’s accessibility and user familiarity. During reviews, Naidu urged officials to expand the services available through Manamitra to include up to 500 functions within the next 45 days. “The WhatsApp platform streamlines public workflows and reduces the necessity for citizens to visit government offices,” he stated.

The initial rollout of Manamitra has offered 161 services with QR code-enabled verification to reduce fraud, indicating both ambition and pragmatism from the state. Further projects, such as real-time tracking of public transport and integration with central government services, signal significant future growth.

RTGS CEO K. Dinesh Kumar reported 85 percent of transactions had been successful, highlighting strong preliminary results. Despite some challenges due to server limitations, Kumar noted, “These early successes prove there's effective capacity wanting to rise. Our goal is to position WhatsApp services as the primary channel for civic interactions with the state.”

While the digital service model appears strong, the specter of political interference hovers over WhatsApp's identity as both facilitator and potential influencer of governance. The dichotomy presents questions about the platform's integrity and purpose. Could WhatsApp become the ultimate tool for governance—or is it still just another platform susceptible to the waves of global politics?

These contrasting narratives provide deep insights—one where WhatsApp faces external pressures to transform political discourse and another where it's recognized for its potential to upgrade public service accessibility. The future of WhatsApp's role remains to be seen as governmental reliance on digital tools grows. What does this digital transformation mean for political engagement, service delivery, and societal interactions?

Until then, WhatsApp finds itself at the intersection of influence and service, showcasing both the challenges and promises of digital governance across geopolitical landscapes.