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Technology
02 April 2025

WhatsApp Users Grapple With New Meta AI Feature

Meta AI integration raises privacy concerns and user control issues

As of April 1, 2025, WhatsApp users are encountering a new feature that has sparked both curiosity and concern: the integration of Meta AI, a chatbot designed to enhance user experience within the messaging app. Positioned as a blue-red ring in the chat overview, Meta AI offers capabilities reminiscent of ChatGPT, allowing users to engage with artificial intelligence directly through their chats.

However, many users are left wondering how to remove or deactivate this feature if they choose not to engage with it. Unfortunately, a complete deactivation of Meta AI is not currently possible. Users can, however, take steps to hide the chat from their view, albeit not entirely eliminate the feature from the app.

To archive the Meta AI chat, users can swipe left on the chat and tap "Archivieren," effectively moving it out of the main chat list. Alternatively, for those wishing to delete the chat altogether, swiping left and selecting "Mehr" (on Android) or "Löschen" (on iOS) will remove the chat from their view. It is important to note that these actions do not disable the Meta AI function; they merely hide the chat from the user's immediate view.

Meta AI is designed to answer a wide range of questions by utilizing the most up-to-date information available on the internet. It can assist with everyday tasks, generate customized texts, and provide translations in various languages. Users can interact with Meta AI through a striking blue circle in the chat overview or by invoking it in group chats with the command "@Meta AI." Additionally, the AI can create images and short videos, as well as edit photos based on user requests.

Despite its innovative features, the integration of Meta AI has raised significant privacy concerns among users. While WhatsApp chats are end-to-end encrypted, interactions with Meta AI are not protected in the same way. This has led to worries that personal data, including metadata such as phone numbers and timestamps, may be accessible to Meta.

Furthermore, users have expressed unease regarding the potential use of their inputs to train AI models. Many fear that their data could be utilized without explicit consent for the development of Meta's AI capabilities, raising ethical questions about data privacy and user autonomy.

Another point of contention is the inability to fully remove or deactivate Meta AI from the app. Many users find the constant presence of the assistant intrusive, feeling that it limits their ability to control the features they wish to use. The increasing personalization of the AI has also sparked fears about the extent of Meta's control over user data, especially with announcements indicating that Meta AI may store details from one-on-one chats in the future.

In response to these concerns, users are encouraged to be cautious about sharing personal or sensitive information with Meta AI. WhatsApp's help documentation warns that some AI-generated responses may be incorrect or inappropriate, urging users to avoid discussing confidential matters within the chat.

For those using iPhones, the situation is similarly challenging. There is currently no official method to completely remove Meta AI from the device. However, a workaround exists that involves restoring older versions of the Facebook, Instagram, and WhatsApp applications. This method, while potentially effective, may result in the loss of newer features and is not guaranteed to work consistently.

Meta AI's functionality is based on the Llama language model, bringing a ChatGPT-like experience to users across various Meta platforms, including Facebook and Instagram. While the feature has been available in the United States since September 2023, its rollout in Europe has been met with adjustments to comply with EU data protection regulations. As a result, European users currently have access to a stripped-down version of the AI, with certain features like image creation and photo modification not yet available.

As users navigate these changes, the ongoing dialogue about privacy and user sovereignty in the digital landscape becomes increasingly crucial. The integration of AI technologies into everyday applications like WhatsApp raises important questions about the balance between innovation and user rights.

In summary, while the introduction of Meta AI in WhatsApp offers exciting new capabilities, it also brings significant challenges related to privacy and user control. As users adapt to this new feature, they must remain vigilant about the information they share and the implications of AI technology in their daily lives.