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Technology
19 August 2024

WhatsApp Plans Spam Prevention Feature Launch

The new spam blocking feature aims to empower users by limiting unwanted messages from unknown accounts

WhatsApp is gearing up to launch a new feature aimed at enhancing user privacy and reducing unwanted messages. This upcoming spam blocking feature is expected to roll out by the last quarter of 2024, ideally creating a more pleasant messaging experience.

Currently under testing, the feature was first identified by the tech watchdog WABetaInfo, which delves deep to explore WhatsApp's latest updates. It is being trialed within the beta version of the app for Android users.

The innovative feature will automatically block incoming messages from unknown accounts when they exceed a certain volume, serving as a protective barrier against spam. This means if someone not saved as a contact sends too many messages, WhatsApp will step in and prevent them from cluttering your chats.

Users can customize their settings by toggling this option on, providing them with control over their messaging experience. Those who wish to implement this feature can enable it through the app’s privacy settings.

To access and enable the spam blocker, individuals using the latest beta version of WhatsApp (2.24.17.24 for Android) can follow these steps: first, go to Settings, then click on ‘Privacy’, and finally tap on ‘Advanced’. Users will find the 'block unknown accounts' option right above the 'Protect IP address in calls' feature.

This customization will help users take proactive measures against spam, allowing them to choose which messages to allow, rather than receiving everything blindly. It’s aimed to empower users to maintain their privacy more effectively.

While the spam blocker is currently focused on Android, WhatsApp plans to extend this feature to iOS users soon. A concrete timeline for its release on iOS hasn’t been confirmed yet, leaving many users curious and hopeful.

WhatsApp hasn't officially communicated the exact date for its public rollout either, but analysts are speculating it will likely come alongside other updates later this year. Many anticipate additional features to be part of this bundle, enhancing the platform's overall functionality.

Besides the spam blocking function, WhatsApp is also introducing other exciting updates. A new AI-powered feature will allow users to create custom stickers, tapping directly with Meta AI to generate unique imagery.

With these changes, WhatsApp continues to demonstrate its commitment to improving user experience, juxtaposing privacy features with creative tools. Such enhancements may steer more users to rely on WhatsApp as their primary messaging platform.

Users can expect to see these updates soon, as WhatsApp looks to tackle spamming effectively and introduce innovative tools for social communication. This focus on user wellbeing is more important than ever, especially considering how prevalent spam and unsolicited messages can be.

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