Whataburger has hit the headlines with its exciting announcement: customers can enjoy free Honey Butter Chicken Biscuits on Tuesday, January 28, 2025. The promotion, running from 6 AM to 11 AM at participating locations, is part of the fast-food chain's 75th anniversary celebration and features country music superstar Lainey Wilson as its new brand ambassador.
During the promotional period, biscuit-loving patrons can snag one Honey Butter Chicken Biscuit per person without needing to make any purchase. Simply mention Lainey Wilson's name to receive the popular breakfast item, but with supplies limited, customers are encouraged to get there early!
Wilson, who has cherished memories of the chain since her childhood days growing up in Louisiana, expressed her enthusiasm for the partnership, saying, "I've been rolling through Whataburger drive-thrus since I was just a small-town girl with big dreams. From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger's been part of my story every step of the way." This connection highlights the intersection of the singer's personal history with the Whataburger brand, making the promotion feel all the more special.
Debbie Stroud, president and CEO of Whataburger, praised Wilson's character, asserting, "Lainey Wilson embodies all we love about our brand. She is genuine, daring and dedicated to delivering unforgettable experiences to fans." The partnership promises not only this breakfast giveaway but also various campaigns, exclusive content, and additional offers throughout the year.
While customers line up for their free biscuits, Whataburger has hit the ground running with projects celebrating its 75-year legacy. The chain will be reintroducing fan-favorites, including the Monterey Melt and Chicken Fajita Tacos. On top of this, they are bringing out new items to delight customers, such as the flavorful Mexican Hot Chocolate Coffee and exciting Mexican Hot Chocolate Shake.
With Valentine's Day just around the corner, Whataburger is also rolling out its 'Love is in the Air' campaign, which includes the promotion of 'What-a-wedding' for one lucky couple. Customers can also enjoy monthly merchandise deals priced at $19.50, honoring the year of the chain’s founding.
The biscuit giveaway is not just about the food; it's about the sense of community and celebration. Whataburger encourages everyone to partake and experience the warmth of Texas hospitality through this promotion. It’s no catch, no purchase necessary — just roll up to the counter or drive-thru on January 28 and order your biscuit.
The buzz surrounding Lainey Wilson and Whataburger certainly highlights how food and music culture are intertwined beautifully within communities. Both Wilson and Whataburger serve as icons of what makes Texas so special. With the free Honey Butter Chicken Biscuit platform, diners can celebrate their love for the state’s cherished fast-food chain alongside Wilson's musical charm.
This collaboration marks the beginning of what both Lainey Wilson and Whataburger promise will be an exciting year of delicious treats and engaging marketing. Fans and foodies alike should mark their calendars for January 28 and prepare to enjoy one of the brand’s signature breakfast items on the house!
The only catch? Supplies are limited! So don’t delay and head to your nearest participating Whataburger early on Tuesday morning to claim your free breakfast treat and enjoy the festivities surrounding Whataburger’s remarkable 75 years.