Google has recently unveiled its "Year in Search 2024," showcasing the most popular search topics among Vietnamese internet users. This annual report highlights the seven key themes抓 which dominated searches throughout the year: General Search Trends, AI Tools, Films, Travel, Concerts, Skills, and How-To Guides. Each of these categories presents significant insights about the interests and concerns of the Vietnamese population over the past twelve months.
Sports have risen to the forefront of general search trends, largely fueled by prominent international sporting events like the Euro, Asian Cup, Olympics, and Copa. These competitions not only captured the attention of sports fans across Vietnam but also showcased their passion for sports on both local and global stages. Searches related to these tournaments reflected the strong interest and engagement of the Vietnamese people with significant sporting events.
Environmental issues, particularly climate change and natural disasters, have also garnered significant attention. Keywords such as "Tiến trình biến đổi khí hậu" (climate change progress) and the hashtag "Bão Yagi" (Hurricane Yagi) appeared frequently on the list. According to Hà Lâm Tú Quỳnh, the Director of Communications at Google Vietnam, "This shows the increasing concern of Vietnamese people about environmental disasters, especially following the damage caused by such events this past year." The growing awareness is indicative of the urgency surrounding climate-related matters, prompting citizens to seek information on how to respond and protect their environment.
Artificial Intelligence was another hot topic this year, with tools like "Gemini," "Viggle," and "Character AI" among the most searched terms. Quỳnh noted, "When we observe these trends, it’s interesting to see Vietnamese users are not only aware of established AI tools but are also exploring new applications. This reflects their curiosity and readiness to innovate with technology." Recently, many Vietnamese users have shown increased engagement with various AI applications, reflecting both the rising interest and the role of AI within Vietnam’s burgeoning digital economy.
Skills development also emerged as a dominant theme with searches for topics such as "Kỹ năng đàm phán trong kinh doanh" (negotiation skills in business) and "Kỹ năng lãnh đạo quản lý" (leadership management skills). Searches related to developing soft skills were evident, illustrating the society’s focus on enhancing personal competency among individuals, especially the youth. Quỳnh observed, "People’s growing interest proves they are prioritizing self-improvement and education for younger generations, particularly as we see terms like 'Life skills for elementary students' trending as well."
Another fascinating category was "How-To," where users sought to explore creative pursuits and everyday solutions. Keywords like "Cách làm kẹo chip chip" (how to make chip candy) and "Cách làm da mặt căng bóng" (how to achieve radiant skin) dominated searches, indicating creative interests within entertainment and beauty. The rise of administrative inquiries, particularly "Cách làm Căn cước công dân cho trẻ dưới 14 tuổi" (how to get ID cards for children under 14), also highlighted the growing need for information on legal processes following recent reforms. This dual interest showcases how Vietnamese citizens are balancing creativity with the need for practical information.
Travel searches have seen remarkable shifts as well, with domestic destinations, like Vịnh biển Vĩnh Hy (Vĩnh Hy Bay) and phố cổ Hội An (Hoi An Ancient Town) dominating the charts, as users sought beautiful, tranquil spots for relaxation away from urban centers. Notably, only two international destinations, Malaysia and Europe, made the list. The trend indicates the preference among Vietnamese users for scenic locales within their homeland.
The entertainment sector has seen significant interest as well, particularly live music concerts. Upcoming performances, such as "Anh trai say hi" and "Anh trai vượt ngàn chông gai," topped searches, reflecting the increasing popularity of music events. The surge of interest marks Vietnam's vibrant and growing entertainment industry, demonstrating the excitement around local talent and live performances.
Lastly, the film industry saw Vietnamese audiences gravitating toward both domestic and foreign productions. The film "Mai," directed and starring Trấn Thành, emerged among the top searches, valued not only for its captivating story but also for its record-breaking box office success. Meanwhile, foreign films, particularly Korean productions, remained prominent among viewers’ interests.
Overall, the Google Year in Search 2024 presents not only a vibrant picture of the interests of Vietnamese netizens but also highlights how these searches signify broader changes within society, from sports and technology to environmental awareness and personal development. Each trend serves as testimony to the fast-evolving mindset, creativity, and engagement of the Vietnamese population.
