Today : Apr 19, 2025
Local News
17 April 2025

Western Financial Group Celebrates Earth Day With Community Initiatives

The company plans clean-ups and tree plantings across Canada for Earth Day 2025.

HIGH RIVER, Alberta, April 17, 2025 (GLOBE NEWSWIRE) -- The Western Communities Foundation, the non-profit arm of Western Financial Group, is proud to participate in multi-location community clean-up and tree planting initiatives celebrating Earth Day (April 22). Thanks to an unwavering commitment to sustainability and care for our staff, customers, and the communities in which we live and work, Canada’s Insurance Broker works to create safe places across the country.

As Western’s CEO Grant Ostir recently announced, our bold 2025 strategy and growth plans require company-wide dedication to providing a sense of security and care for our customers and local communities. “Ambitious goals and growth only happen when we’re taking care of each other, our customers and our environments in which we live, play and work,” said Nancy Green-Bolton, Western Communities Foundation Board Chair and Western Financial Group Chief Operating Officer. “As a proudly Canadian company, these Earth Day activities reflect our dedication to creating safe places and thriving communities across the country.”

Our local teams will participate in various cleanup activities across the regions we serve, including British Columbia, Alberta and Ontario.

Cleanup Event Details – PHOTO OPP:


  • British Columbia - Oak Bay (Victoria), BC - Event: Earth Day Power Hour Community Clean-Up - Date & Time: April 22, 12pm-1pm - Location: Oak Bay Brach, 2067 Cadboro Bay Rd.

  • Kelowna, BC - Event: City of Kelowna Adopt a Stream Clean-up - Date & Time: April 22, 9am-11:30am and 2:30-5pm - Location: Kelowna Harvey Branch, 2025 Harvey Ave.

  • Cranbrook, BC - Event: Wildsight Co-Community Clean-Up - Date & Time: April 26, 10am-1pm - Location: Western Financial Place, 1777 2 St N.

  • Alberta - Okotoks, AB - Event: Town of Okotoks Community Clean-Up and Tree Planting - Date & Time: May 10, 9am-12pm - Location: Sheep River Shelter (Lions Campground), 99 Woodhaven Dr.

  • Spruce Grove, AB - Event: Spruce Up Spruce Grove Community Clean-Up and Tree Planting - Date & Time: May 24, 1-4pm - Location: 455 King Street, adjacent to the Community Gardens.

  • Ontario - King City, ON - Event: King City Community Tree Planting - Date & Time: May 10, 1am-3pm - Location: Dean Plummer Park, Nobleton.

“Sustainability and social impact play a big role in our everyday operations at Western,” said Michelle Mak, Director, Western Communities Foundation. “We actively support a variety of inclusive and environmental initiatives throughout the year that positively impact local communities, and we encourage team members, regardless of role or location, to get involved. It's an opportunity to demonstrate care and kindness in action.”

For more information about our Earth Day initiatives and Western Communities Foundation, visit westerngives.ca. To learn more about Western Financial Group and our commitment to social impact and sustainability, visit westernfinancialgroup.ca.

Western Financial Group Communities Foundation was founded in 2001 and serves to give back to the communities where Western employees live and work and play, fostering employee pride and engagement. The Foundation's core donation programs include Community Infrastructure Grants, the Western Inspirational Awards for graduating high school students, and The Western Community Care Program where our teams actively raise funds for local causes. Since its inception, the Western Communities Foundation has granted more than $9 million to support local communities.

About Western Financial Group Inc. Headquartered in High River, Alberta, Western Financial Group is a diversified insurance services company that has provided over one million Canadians with protection for over 100 years. Western, a proudly Canadian company, is committed to community service, customer service, innovation, growth, and people while providing personal and business insurance through our engaged team of over 2,000 people in over 200 communities, affiliates, and various connected channels. Since the very beginning, supporting our local communities has guided everything we do—it's who we are. In 2001, the Western Financial Group Communities Foundation (our non-profit charity) was created as a way for our team members to give back and positively impact the people and pride in the places where we live, work, and play. To date, we have granted over $9 million back into our communities. Western Financial Group is a subsidiary of Trimont Financial Ltd., a subsidiary of The Wawanesa Mutual Insurance Company.

Earth Day is a grassroots initiative that has become the world’s largest secular holiday, celebrated every year on April 22. In 2025, Earth Day will celebrate its 55th anniversary, with the theme "Our Power, Our Planet." Organizers are calling for global renewable energy generation to be tripled by 2030. This year’s events will include the planting of 550,000 trees by The Canopy Project and the removal of 7,500,000 pounds of rubbish through The Great Global Cleanup.

Earth Day has its origins in the publication of Rachel Carson’s environmental science classic "Silent Spring" in 1962, which raised public awareness about the adverse effects of pesticides on the environment. This work inspired Senator Gaylord Nelson to organize the first Earth Day on April 22, 1970, where approximately two million people participated in rallies across the United States, leading to significant environmental legislation.

Today, Earth Day has grown to involve over one billion people in 192 countries, highlighting the importance of individual actions in combating climate change. It serves as a reminder that collective efforts can lead to real change, fostering a future where ecosystems thrive and wildlife populations flourish.

In 2025, Earth Day will also precede significant global policy meetings, including COP30, the 30th UN Climate Change Conference, scheduled for November in Belém, Brazil. This conference aims to address critical issues related to climate change and environmental protection, emphasizing the need for international cooperation.

As Earth Day approaches, individuals are encouraged to participate in local events, advocate for renewable energy, and support wildlife conservation efforts. Whether through organizing clean-ups or educating others about environmental issues, every action contributes to a healthier planet.