Wendy’s New Ice Cream Offerings, Frosty Swirls and Frosty Fusions, Set for a Chill Spring & Summer Season
Fast-food chain Wendy’s may be best known for their meaty Baconator burgers and renowned chili, but its famous frozen treat — the Frosty — is now set for a bit of an expansion for the spring and summer of 2025. According to an April 10 press release from Wendy’s, two new varieties of Frosty, the Frosty Swirls and Frosty Fusions lineup, are launching in the days (and weeks) to come.
“Frosty has been on Wendy’s menu for 55 years and is one of the most iconic frozen treats in American culture. We’re expanding on our beloved Frosty so when a sweet tooth strikes, the choice is easy for consumers: It’s Gotta Be Wendy’s,” said Lindsay Radkoski, U.S. CMO for The Wendy’s Company. “We know consumers are always on the lookout for new flavors and ways to customize their order with sauces and mix-ins. We can’t wait for everyone to experience even more ways to enjoy our iconic Frosty!” she added.
The first new offering, the Frosty Swirls, will be available for order via the Wendy’s app starting April 11, 2025, and will hit restaurants nationwide as of April 15, 2025. Frosty Swirls allow customers to begin by selecting their favorite Frosty flavor — which includes chocolate, vanilla, chocolate Thin Mints, and vanilla Thin Mints — before choosing one of three indulgent sauces to swirl in. The options are:
- Strawberry Frosty Swirl: Just as it sounds, this sauce is sweet, juicy, and tastes like fresh strawberries.
- Caramel Frosty Swirl: Ramping up the sweetness factor, Wendy’s describes this flavor profile as tasting like “a cold, creamy candy bar.”
- Brownie Batter Frosty Swirl: Decadent and bursting with deep chocolate flavor, this could be a winner for choco-holics.
But that’s not all! A month later, Wendy’s will double down on its commitment to enhancing its mainstay ice cream with the launch of a second trio of desserts known as Frosty Fusions. Frosty Fusions will hit restaurants on May 12, 2025, and unlike Frosty Swirls, these variants focus on the trending theme of mix-ins to add a unique quality. The Frosty Fusions include:
- Pop-Tarts Strawberry Frosty Fusion: In collaboration with quick snack favorite Pop-Tarts, this fusion features sweet strawberry sauce with chunks of strawberry-flavored Pop-Tarts Crunchy Poppers pieces.
- OREO Brownie Frosty Fusion: The OREO McFlurry may have to watch its back, as this concoction draws from the Frosty Swirl sauce of the same name while also mixing in delicious chunks of OREO cookies.
- Caramel Crunch Frosty Fusion: Sweet caramel sauce blended with crisp toffee pieces.
In addition to these exciting new flavors, Wendy’s also announced improvements to the way Frosty treats are served. Customers will enjoy their Frosty in a newly designed cup featuring a domed lid, perfect for fry-dippers, as well as a redesigned blue Frosty spoon designed for an improved scooping experience.
The launch of Frosty Swirls and Frosty Fusions comes at a time when consumers are increasingly seeking unique and customizable dessert options. Wendy’s is tapping into this trend with its new offerings, allowing fans to create their perfect treat. “We know consumers are always on the lookout for new flavors and ways to customize their order with sauces and mix-ins,” Radkoski said.
As the excitement builds for these new Frosty variations, Wendy’s is also preparing to say goodbye to another popular limited-time Frosty flavor. The Thin Mints Frosty, inspired by the beloved Girl Scout cookie, will no longer be available after April 14, 2025. This flavor debuted on Wendy’s menus on February 21, coinciding with the launch of Girl Scout Cookies.
With the introduction of Frosty Swirls and Frosty Fusions, Wendy’s is not just expanding its dessert menu but also enhancing the customer experience. Fans can expect a fresh take on the classic Frosty that has delighted customers for decades. As Radkoski aptly puts it, “We can’t wait for everyone to experience even more ways to enjoy our iconic Frosty!”
Wendy’s has long been a staple in the fast-food industry, known for its commitment to quality and innovation. Founded in 1969, the company has grown to operate over 7,000 restaurants worldwide, employing hundreds of thousands of people. Its menu features fan favorites like the Baconator, Spicy Chicken Sandwich, and, of course, the Frosty.
As Wendy’s continues to evolve and adapt to consumer preferences, the launch of Frosty Swirls and Frosty Fusions is a clear indication of the brand’s dedication to keeping things fresh and exciting. Dessert lovers can look forward to trying these new offerings this spring and summer, making their visits to Wendy’s even more enjoyable.
