As spring rapidly approaches, many consumers anxiously await the return of another unofficial yearly event: Girl Scout Cookie Season. And this year, Wendy’s is getting in on the cookies’ return with its own version commemorating the sweet treat.
Last week, the burger chain announced its official licensing partnership with The Girl Scouts of the USA (GSUSA), resulting in the launch of the first Thin Mints Frosty. Available now for a limited time, the Thin Mints Frosty consists of either a Chocolate or Vanilla Frosty, which is then swirled and topped with a “minty cookie crumble sauce inspired by the flavor of Girl Scout Thin Mints,” according to the brand.
“By bringing together two iconic fan favorite flavors into a single spoonful, we're delivering an exclusive, one-of-a-kind Frosty experience to connect with our Wendy's fanbase and Girl Scout Cookie supporters alike,” said Lindsay Radkoski, U.S. CMO for The Wendy's Company, in the announcement.
From January through April, consumers across the country purchase upwards of 200 million boxes of Girl Scout cookies every year, with the ever-popular Thin Mints comprising 25% of total sales, according to GSUSA. Wendy’s has also signed on as a “national boothing partner of GSUSA,” meaning that over 4,200 Wendy's restaurants nationwide will allow local Girl Scouts to set up their booths and sell cookies within Wendy’s locations. Consumers can find the nearest participating Wendy's restaurant on the Girl Scout Cookie Finder.
Wendy Lou, GSUSA’s chief revenue officer, praised Wendy's franchisees, saying, “Thank you to our amazing Wendy’s franchisees for giving our girls the opportunity to have cookie booths at their restaurants where they can put their entrepreneurial prowess to use.”
Beginning on February 24, Wendy’s takes Thin Mints virtual with the launch of “Thin Mints Frosty Adventure,” an in-app interactive game. Players can win daily food prizes as well as be entered into a sweepstakes for a chance to win up to $10,000. This innovative approach not only raises awareness of the Thin Mints Frosty but also engages fans in a unique way.
With this partnership, Wendy’s further solidifies its commitment to community involvement while providing a fun and flavorful experience for its customers. As the Girl Scout Cookie Season continues, the excitement surrounding the Thin Mints Frosty is bound to create a buzz among fans of Wendy’s and Girl Scout cookies alike. Customers looking to indulge in this seasonal treat should not miss out on this limited-time offering.
As American families prepare for the cookie sales and the warmth of the spring season, Wendy’s Thin Mints Frosty gives them yet another reason to celebrate and savor the moment. The fast-food chain’s collaborative campaign highlights the power of community, entrepreneurship, and delicious treats, making it a sweet addition to the culinary landscape this spring.