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14 December 2024

Walmex To Appeal $4.6 Million Monopolistic Fine

Walmart's Mexico unit contests Cofece's ruling on anti-competitive practices involving suppliers.

MEXICO CITY -- Walmart’s Mexico subsidiary, Walmex, announced plans to appeal against a hefty fine of $4.6 million levied by Mexico's antitrust authority, known as Cofece, following claims of engaging in monopolistic practices with suppliers.

The fine, which amounts to approximately 93,366,000 pesos, was imposed after Cofece conducted a lengthy four-year investigation, culminating in findings of anti-competitive behavior. Walmex issued a statement on Friday expressing its disappointment with the decision but affirmed its commitment to comply with the ruling during the appeal process.

"Walmex is disappointed by this decision but will comply with Cofece's resolution..." stated the company. They emphasized the necessity for fair competition and adherence to regulatory guidelines, asserting their belief the regulatory authority's analysis contained flaws. "We believe Cofece's analysis, delivered in a 900-page ruling, committed errors in the application of the law," the company remarked, insinuated they would fight the decision vigorously.

The fine emerged amid concerns from competitor chains about Walmex’s significant purchasing power, which some alleged gave the retail giant undue advantages over other sellers. Such accusations raised questions about the competitive dynamics within the vibrant but often convoluted retail market across Mexico.

Cofece's investigation initially gained traction after allegations surfaced indicating Walmex imposed unfavorable terms and pricing structures on suppliers, pressuring them to withdraw affiliations with rival stores, most significantly Amazon. This practice is deemed detrimental to fair competition, drawing ire from both competitors and regulatory watchdogs alike, prompting the need for intervention.

The regulatory agency's ruling reflects shifting dynamics within Mexico's retail sector, highlighting potential vulnerabilities tied to monopolistic practices. The market, which is already experiencing fluctuations, appeared relatively unfazed by the announcement, as shares of Walmex saw gains of approximately 5% post-announcement.

Analysts reacted to the fine with mixed feelings, recognizing it could have imposed harsher consequences. "The determination takes off the table the more concerning scenarios of mandatings divestments or levying large fines," noted Rodolfo Ramos, analyst at Banco Bradesco. He explained how the market reacted positively, considering the fine relatively manageable.

Another analyst, Antonio Hernandez from Actinver, also reflected this tempered relief, stating, "The low scale of the fine and no potential divestments needed lead to a neutral-to-positive view," helping to ease investor apprehensions about greater sanctions.

Despite the positive market response, Walmex's stock had previously faced volatility since the investigation was disclosed, dropping significantly earlier this year from its valuation of 66.77 pesos to just 57.10 pesos by December 11. The fluctuated valuations have added pressure, with shareholders watching closely as the appeal process is initiated.

The political climate surrounding Cofece is also pertinent. Recent legislative changes proposed the abolition of several independent regulatory agencies, including Cofece, reallocable authority under direct governmental control. Such developments may influence future enforcement actions concerning competition and monopolistic practices across Mexico's remaining industry sectors.

For now, Walmex wishes to clarify it operates fully within legal frameworks. They continue to engage with suppliers and defend their business practices. The company stated it would comply with Cofece's ruling relative to negotiating terms, emphasizing the aim remains on fostering competitive market engagement.

"The solutions leading from this,” Walmex asserted, “are potential pathways aimed at preserving healthy competition across Mexico’s retail market, promoting fairness, and balancing supplier relationships.”

Walmex also underscored the commitment to transparency and run its operations without disruption as the legal process progresses and is hopeful for favorable outcomes following the appeal.

With broader regulatory reforms looming, the future dynamics of the retail environment could look quite different, with Walmex and its suppliers awaiting clarity amid the legislative change.

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