The 2025 Sanrio Character Ranking voting has officially commenced today, April 10, 2025, at 11:00 AM, marking the start of a vibrant celebration for fans of the beloved Sanrio characters. This year’s event is particularly special as it celebrates the 40th anniversary of the Sanrio Character Ranking, a popular voting event that has been a staple since its inception in 1986 through Sanrio's magazine, "Monthly Strawberry Newspaper." With over 450 characters to choose from, 90 have been selected to compete for the coveted top spots.
This year’s theme, "Jump to the Future with You!" encapsulates the spirit of the event, encouraging fans to engage with their favorite characters in a fun and interactive way. Various exciting initiatives have been introduced, including the "Jump! App Award" for characters that experience significant ranking increases and the "40th Anniversary Special Award" for the character finishing in 40th place.
The voting period is set to run until May 25, 2025, with the final results to be unveiled on June 29, 2025, during Day 2 of the "SANRIO FES 2025" at Pacifico Yokohama. This event promises to be a grand spectacle, showcasing the beloved characters that have brought joy to fans for decades.
Last year, Cinnamoroll claimed the top spot for the sixth consecutive time, a remarkable achievement that fans are eager to see if it can be repeated this year. However, competition is fierce, with characters like Pochacco and Kuromi also vying for the top positions. Pochacco notably surged to first place in last year’s preliminary rankings, creating quite a buzz among fans.
In addition to the regular voting, the "2025 Sanrio Character Ranking Partner Department" has also kicked off, featuring 37 groups of characters from various companies and local governments that are partnering with Sanrio characters. This initiative adds another layer of excitement to the event, allowing even more characters to engage with fans.
Fans can participate in the voting through multiple methods, including:
- WEB Voting: Fans can vote online via the official voting site, where they can select their favorite characters once a day.
- Sanrio Shop Voting: By making a purchase of 1,100 yen (tax included) at Sanrio shops or related venues, fans can earn voting tickets based on their spending.
- Sanrio Online Shop Voting: Similar to shop voting, fans can vote online after making qualifying purchases.
- Strawberry Newspaper Voting: Fans can cut out voting cards from the May and June issues of the Strawberry Newspaper and mail them to participate.
In a nod to the special anniversary, the event will also feature exclusive merchandise available through the Sanrio Online Shop. The "MY SANRIO" customization service allows fans to select art stamps from the participating characters to create unique original goods.
The excitement surrounding the event is palpable, with fans eagerly anticipating who will emerge victorious. The preliminary report will reveal the top 10 characters on April 15, 2025, followed by a limited announcement of the top 20 on April 25, 2025. An intermediate announcement is scheduled for May 13, 2025, which will provide further insights into the rankings.
As part of the celebrations, Sanrio is also introducing a series of special campaigns and events. For instance, fans can participate in the "40th Place Prediction Campaign," where predicting the character that finishes in 40th place could win them exclusive merchandise. Additionally, a campaign will reward 40 fans who vote 200 times or more with premium seats at the SANRIO FES 2025 event.
Moreover, the event will feature fun interactive games on the voting site, such as the "Jump! App Game," which allows fans to help their favorite characters jump higher and gain more support. Each completed game can earn players a voting ticket, adding to the interactive experience of the event.
As the Sanrio community gears up for the upcoming festivities, the anticipation surrounding the rankings, character performances, and the overall celebration of 40 years of Sanrio characters is sure to keep fans engaged and excited. The 2025 Sanrio Character Ranking is not just a competition; it’s a heartfelt celebration of creativity, community, and the joy that these characters bring to fans worldwide.
With so much at stake and numerous ways to participate, the 2025 Sanrio Character Ranking is set to be an unforgettable event for fans of all ages. Mark your calendars and get ready to jump into the fun!
