Vorwerk has officially launched its newest kitchen robot, the Thermomix TM7, which is already creating buzz among cooking enthusiasts. The TM7 is now available for pre-order on Vorwerk's Polish website, with full availability set for the second week of April 2023. Pre-orders opened today and will be accepted until April 7, 2023. Customers can participate by filling out a contact form on the manufacturer's website, after which they will be contacted by a Vorwerk sales representative to discuss the details.
This time around, Vorwerk has streamlined the purchasing process, eliminating the need for lengthy home visits. After placing and paying for the pre-order, buyers will receive a confirmation email guaranteeing the order. Vorwerk encourages potential customers to secure their spots for the first shipment, which commences later this month, as orders will be processed on a first-come, first-served basis.
The price tag for the new Thermomix TM7 is set at 6669 PLN, only slightly higher than its predecessor, the TM6, which was priced at 6455 PLN. Given the enhanced features and sleek new design, avid cooking fans are expected to jump at the chance to own this latest model. The TM7 boasts several exciting advancements, including a large 10-inch touchscreen for more accessible use of the Cookidoo platform, making recipe management easier than ever.
According to Vorwerk, the TM7 has been engineered to operate much more quietly than previous models. "It’s so quiet, you’ll wonder if it’s even on," the company states, highlighting the Thermomix's advanced technology. Another intriguing feature is the new Open Cooking mode, which offers delicate ingredient handling and manual mixing without the need for the blending knife's rotation, giving users complete control over their culinary creations. This model also includes an improved Varoma attachment with 45% more capacity, adding flexibility to meal preparations.
Beyond the excitement surrounding the TM7, prospective buyers should be aware of the forthcoming price hike for the older Thermomix TM6 model. Starting January 2024, the price of the TM6 will increase by 460 PLN, raising the current price of 5995 PLN. This price change is not tied to any new features or accessories but reflects the growing popularity and demand for advanced kitchen robots.
The TM6 has garnered immense interest since its introduction, selling over 246,000 units in Poland alone during 2022, translating to about 20,000 sales monthly or roughly 676 units daily. The recent price increase is likely to provoke questions about how it will impact future sales as consumers weigh their options following this decision.
It's important to note the competitive market surrounding smart kitchen appliances. The Thermomix TM5 paved the way for the TM6's success, which has since become the market leader. With several alternatives now available from other brands, Vorwerk has positioned itself to respond strategically to competitive forces and shifting consumer preferences.
Adding to Vorwerk’s innovative offerings, the company has also released the Kobold VG100+, a universal cleaning device set to revolutionize routine cleaning chores. This tool, part of Vorwerk's Kobold cleaning system, promises to replace traditional cloth-cleaning methods. The VG100+ is versatile, suitable for glass, mirrors, and polished surfaces, and is engineered to leave them streak-free, unlike conventional cloths.
The product functions seamlessly with its ergonomic handle, ensuring uniform pressure during cleaning. The VG100+ includes a high-quality MF100soft fabric cover, which is washable after use. Importantly, this device houses two tanks: one for clean water mixed with detergent and another for dirty water, effectively collecting residue as it cleans.
Vorwerk's Kobold VG100+ is powered by a rechargeable battery, offering approximately 30 minutes of uninterrupted cleaning. It supports various cleaning products, including solutions for windows and mirrors, or solutions for tackling limescale buildup on showers and tiles. The VG100+ retails for 1160 PLN and, like other Vorwerk devices, is available exclusively through company representatives.
Thermomix and Kobold users share appreciation for these innovative tools enhancing their cooking and cleaning experiences, making life easier and more enjoyable. While the kitchen may be where the heart is, it’s also where these advanced devices shine. Vorwerk’s consistent drive for innovation positions them not just as producers of smart kitchen appliances but as partners for modern households seeking efficiency and ease.
Looking forward, as Vorwerk emphasizes advanced technology and user-friendly design, the customer base will likely grow. With the Thermomix TM7 set to debut and the Kobold VG100+ making waves, Vorwerk remains committed to staying at the forefront of the kitchen and home-cleaning equipment market. Nevertheless, with the pricing adjustments for the TM6 looming, customers are left pondering their next kitchen investment amid changing culinary trends.