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03 February 2025

Vodacom Reports Strong Q3 2024 Growth Led By Mobile Money

The company achieves R39.5 billion revenue with record increases from South Africa and Egypt amid strategic innovations.

Vodacom Group has announced strong financial results for the third quarter of its 2024 financial year, demonstrating resilience amid currency fluctuations and challenges across various markets. The company recorded R39.5 billion in revenue, reflecting a 1.6% increase compared to the previous year. Service revenue growth accelerated impressively, achieving 11.6% on a normalized basis, significantly surpassing Vodacom's medium-term goals.

CEO Shameel Joosub emphasized the positive trends during this quarter, stating, "Key trends from Vodacom Group’s third-quarter results support the confidence we communicated..." He noted the company's strategic focus on the burgeoning mobile money sector, where Vodacom processes approximately $1.2 billion daily through its various services. This growing financial services arm is now considered one of the largest contributors to Vodacom's revenue mix.

Breaking down the revenue streams, the South African market delivered solid performance with service revenue rising 3.2%, driven primarily by prepaid services. The Egyptian market stood out as one of Vodacom's star performers, recording remarkable growth of 44.3% in local currency.

Joosub highlighted the need for Vodacom to maintain momentum, especially as competition intensifies within the sector. He stated, "Egypt remains a star performer..." underscoring its significance to the group’s overall strategy.

Vodacom's success can also be attributed to its innovative financial offerings. The company has ramped up its mobile financial services, which facilitated transactions amounting to R3.6 billion this quarter, showing a 5.7% increase year-on-year. On a normalized basis, the growth stood at 17.2%. The impressive performance of the mobile money platform is not merely about existing growth; it's about future potential. With initiatives for advanced services such as loans and insurance, Vodacom aims to drive even greater financial inclusion across its operational footprint.

The notable investment of R3.2 billion during the quarter demonstrates Vodacom's commitment to enhancing customer experiences and technological advancements. The company plans to invest between R11 billion and R11.2 billion throughout the year to support its operational capabilities.

Vodacom's financial report also mentioned the impact of successful seasonal campaigns, which significantly bolstered the company’s numbers. Joosub elaborated on how the improvements across the prepaid segments positively influenced Vodacom's overall performance, commenting, "While currency headwinds continue to impact various markets... the focused execution of our strategy has resulted in a resilient operational response..."

He expressed optimism for the upcoming periods, mentioning stabilized currency markets as beneficial for future operations. Vodacom has faced unique challenges particularly due to post-election tensions experienced by network operators in Mozambique, yet the company remains steadfast in its strategic approach and innovative solutions.

Vodacom's overarching challenge is to bridge the digital divide, especially as it aims to connect the next 100 million Africans to the digital economy. With over 210 million customers already benefiting from their services—which include recent collaborations like partnering with Orange to extend rural coverage—the company is well-poised for future growth. Ethiopia, indicated as pivotal to this goal, has seen Vodacom's customer base jump 63.6% to 7.1 million, signaling major progress.

Joosub stated, "Our financial services business... has seen the value of mobile money transactions facilitated by our platforms increase 19.1%..." This statement encapsulates Vodacom's dedication to leveraging technology for improved customer engagement and financial services.

Looking forward, the company aims to reach its medium-term target, which envisions 25%-30% of group service revenue stemming from its so-called ‘beyond mobile services.’ Achieving this will likely be aided by continued development within the digital and IoT sectors.

Summing up, Vodacom's Q3 2024 performance reflects strategic foresight and the implementation of effective operational measures, ensuring its position as Africa's leading mobile telecom provider. With the financial sector continuing to evolve and adapt, Vodacom stands ready to embrace new opportunities for growth and success across the African continent.